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  1. The Media Ethics Classroom and Learning to Minimize Harm.Sharon Logsdon Yoder & Glen L. Bleske - 1997 - Journal of Mass Media Ethics 12 (4):227 – 242.
    On e recent change in the Society of Professional journalists Code of Ethics emphasizes that journalists should consider minimizing harm to society. This emphnsis follows more than a decade of thinking by educators who have called for teaching journalism students moral philosophy and moral reasoning decision making models-models that generally examine potential harm that surrounds newsroom decisions. This study, a quasi-experiment, examines pretest and posttest results of 210 students in 9 sections of n mass media ethics class taught over 6 (...)
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  • Public Relations and the Tobacco Industry: Examining the Debate on Practictioner Ethics.Steven R. Thomsen - 1998 - Journal of Mass Media Ethics 13 (3):152 – 164.
    This study examines the moral and ethical arguments presented by public relations practitioners in online debate on the appropriateness of representing the tobacco industry or tobacco interests. It is a descriptive and inferential analysis of 21 e-mail messages posted during a 14-month debate on the PRForum, an online newsgroup for public relations professionals, applying Kohlberg's cognitive-development theory of moralization. Debate focused on the right of an organization to promote a legal product versus a practitioner's obligation to protect the welfare of (...)
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  • University Students' Perceptions Regarding Ethical Marketing Practices: Affecting Change Through Instructional Techniques. [REVIEW]Charles D. Bodkin & Thomas H. Stevenson - 2007 - Journal of Business Ethics 72 (3):207 - 228.
    Many believe that colleges of business have a role to play in improving the level of marketing ethics practiced in the business world, while others believe that by the time students reach the level of university education, their ethical beliefs are so ingrained as to be virtually unalterable. The purpose of this study is to add to the literature regarding university students’ ethical value judgments. It utilizes scenario studies to assess base line ethical values of junior level undergraduate business administration (...)
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  • University Students’ Perceptions Regarding Ethical Marketing Practices: Affecting Change Through Instructional Techniques.Charles D. Bodkin & Thomas H. Stevenson - 2007 - Journal of Business Ethics 72 (3):207-228.
    Many believe that colleges of business have a role to play in improving the level of marketing ethics practiced in the business world, while others believe that by the time students reach the level of university education, their ethical beliefs are so ingrained as to be virtually unalterable. The purpose of this study is to add to the literature regarding university students' ethical value judgments. It utilizes scenario studies to assess base line ethical values of junior level undergraduate business administration (...)
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