This study examines how individual members of the public make moral sense of the potentially conflicting “economic problem” or “public health problem” representations of the COVID-19 crisis when judging responsible business behavior. The data are based on a qualitative survey involving a thought experiment with 119 participants in the United States conducted at the initial stage of the pandemic. This article proposes a typology matrix using the theories of cognitive polyphasia and cognitive dissonance to understand better individual moral sensemaking of (...) responsible business behavior in the context of a societal paradox in which there are contradictory and interdependent demands between important social objectives. The typology, referred to as the 4R Model of Moral Sensemaking of Competing Social Problems, provides insights for how companies may be perceived when responding to competing social problems, expanding the micro-CSR (corporate social responsibility) and paradox literatures. (shrink)

In the field of the central core theory of social representations, research which has focused on the normative aspects is relatively recent as it dates back little more than ten years. The theory of conditionality which developed from research into the periphery of representation results from this. It is a particularly fruitful theory to explain “normative latitudes” and the behaviour accruing to them. One of the particularities of these works stresses the importance of linking the normative aspects with specific methods (...) and/or analyses. In this paper, we will illustrate it via a specific tool developed in the field of traffic psychology: the Conditional Script Questionnaire (CSQ). This approach makes it possible to highlight the interactions between two systems of norms: the legal system and the social system. The implication of norms is fundamental in different processes already studied such as social influence or identity processes, and this article can be considered as an illustration of the place of norms in the field of social thinking. (shrink)

The main aim of this paper is to examine how the recent themata developments in Social Representations Theory can be linked with the classical process involved in the construction of social representations—anchoring—, as well as with the communicative modalities that are part of the theory since its inception. This was done through a study of the representation of GMOs in the Portuguese press, taken as an opportunity for addressing the issues related to the role played by old categories in rendering (...) new meanings and in establishing new categories.A further objective of the study, more applied in nature, was to explore whether the central characteristics of the representations of biotechnology in European countries were also present in Portugal.All articles that included the expressions Genetically Modified/Genetic Modification/Manipulation or Transgenics, were collected, in five Portuguese newspapers, during the years of 1999, 2000 and 2001. Content analysis of the 239 articles collected showed that their thematical organisation re-constitutes the Red/Green dichotomy found in most European countries. The Red/health discussion is structured around such themata as health/disease, risk/safety, benefits/problems, and anchors in categories like science and progress. The nature/culture opposition emerges, in turn, in the Green/food discussion, which anchors on categories like ideology and employs Propaganda as a communicative modality—a set of indicators configuring a more polemic debate. The conclusions discuss the relevance of linking themata with anchoring and the importance of devising more fine-grained tools for the analysis of Diffusion. (shrink)

The article presents the preconditions and empirical limitations for implementation of ideal-type deliberative democratic decision making in foreign relations sphere which exist in Ukraine. Communicative representation theory explains the stability of the Ukrainian public system in the foreign policy dimension through the functionality of foreign policy determined by elites, social tension and conflict of orientations in the transformation period. Politicians’ communication is generalized through media-strategies: the hidden, ambivalent, and confrontational. A computer algorithm for structural and morphological analysis of large amounts (...) of text data created. Text corpuses are transformed into the semantic network of an issue, combined with all of the attributes which an analyst may be interested in. For the analysis of large number of surveys with different sample size and different wording of questions the technique of thematic clustering of questions with the use of content analysis applied. (shrink)