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  1. Investigating Moral Ideology, Ethical Beliefs, and Moral Intensity Among Consumers of Pakistan.Syed Afzal Moshadi Shah & Shehla Amjad - 2017 - Asian Journal of Business Ethics 6 (2):153-187.
    The purpose of the study is to empirically examine moral ideology, ethical beliefs, and moral intensity in the context of Pakistan. Jones, 366–395, 1991) model and Muncy and Vitell have extensively been investigated and validated in west for examining ethical decision-making process. This study examines and validates these models in a collectivist cultural settings, i.e., Pakistan. A self-administered online survey technique using convenience sampling technique was used to gather data from a sample of 1000 consumers in Pakistan. Final analysis was (...)
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  • Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs.Long-Chuan Lu, Hsiu-Hua Chang & Alan Chang - 2015 - Journal of Business Ethics 127 (1):205-219.
    The primary purpose of this study is to link the effects of consumer personality traits on green buying intention via the mediating variable of consumer ethical beliefs so as to extend the context of green buying intentions with consumer ethics literatures. Based on a survey of 545 Taiwanese respondents, consumer personality traits were found to significantly affect consumer ethical beliefs. The results also indicate that some dimensions of consumer ethical beliefs significantly predict consumer intention to buy green products. Generally speaking, (...)
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  • The Impact of Intrinsic Religiosity on Consumers' Ethical Beliefs: Does It Depend on the Type of Religion? A Comparison of Christian and Moslem Consumers in Germany and Turkey. [REVIEW]Helmut Schneider, John Krieger & Azra Bayraktar - 2011 - Journal of Business Ethics 102 (2):319-332.
    Intrinsic religiosity drives ethical consumer behavior; however, previous studies regarding this connection are limited solely to a Christian cultural context. This comparative study instead includes Christian Consumers from Germany and Moslem Consumers from Turkey to determine if a specific religious community moderates the connection between intrinsic religiosity and consumer ethics. The results show that Consumers in the Turkish, Moslem subsample, exhibit an even stronger connection between religiosity and ethical consumer behavior than Consumers from the German, Christian subsample.
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