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Douglas Kellner, The Persian Gulf TV War Revisited.

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    Militainment and Mechatronics: Occultatio and the Veil of Science Fiction Cool in United States Air Force Advertisements. [REVIEW]Nicholas R. Maradin Iii - 2013 - Ethics and Information Technology 15 (2):77-86.
    In 2009, the United States Air Force aired a series of science fiction-themed recruitment commercials on network television and their official YouTube channel. In these advertisements, the superimposition of science fiction imagery over depictions of Air Force operations frames these missions as near-future sci-fi adventure, ironically summarized by the tagline: “It’s not science fiction. It’s what we do every day.” Focusing on an early advertisement for the Air Force’s Reaper unmanned aerial vehicle, this essay explores how themes essential to the (...)
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