ABSTRACT This article situates the recent concept of ‘sharenting’ in relation to the literature on the ‘parenting culture’. Jean Baudrillard’s notion of the ecstatic is then introduced and used as a lens through which to understand and critique this contemporary parenting culture. The discussion that follows covers: ways in which social media contribute to the development of new iterations of the individual subject and their relationship to parenting culture; the congruence between those forms of subjectivity and Baudrillard’s notion of the (...) ecstatic; and the resulting notion of ecstatic parenting. (shrink)