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  1. Masking the Offense? An Ethical View on Humor in Advertising.Kati Förster & Cornelia Brantner - 2016 - Journal of Media Ethics 31 (3):146-161.
    ABSTRACTThe use of humor in advertisements has been the subject of numerous studies, most of which have emphasized humor’s effectiveness while neglecting the ethical issues that it often poses when used in advertising. In response, the authors look at the extent to which humor masks the ethical concerns inherent in offensive advertising. The authors examine advertisements brought before the Austrian Advertising Council, as well as the case-specific decisions made by councilors. With their analysis, they contribute to advertising ethics by turning (...)
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  • The Relationship Between Organizational Leaders and Advertising Ethics: An Organizational Ethnography.Erin Schauster - 2015 - Journal of Media Ethics 30 (3):150-167.
    Understanding the complexity of advertising ethics mandates an organizational approach to empirical research. Through the lens of Giddens's structuration theory, this ethnography examines the relationship between organizational leadership, one aspect of Schein's concept of organizational culture, and advertising ethics. Fieldwork at a full-service advertising agency and 45 one-on-one interviews were conducted regarding perceptions of organizational leadership as well as ethics in advertising. Findings suggest that characteristics of leaders, such as virtuous character, and espousing organizational values enable ethical awareness, while amoral (...)
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