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  1. Focus Meets Motivation: When Regulatory Focus Aligns with Approach/Avoidance Motivation in Creative Processes.Christina Mühlberger, Paul Endrejat, Julius Möller, Daniel Herrmann, Simone Kauffeld & Eva Jonas - 2022 - Frontiers in Psychology 13.
    According to Regulatory Focus Theory, two systems determine our strategies to pursue goals – the promotion and the prevention system. Individuals with a dominant promotion system focus on achieving gains, i.e., promoters, and individuals with a dominant prevention system focus on avoiding losses, i.e., preventers. Regulatory Fit Theory suggests that a fit between this focus and the situation causes superior performance and makes individuals feel right. We transfer the fit idea to the interaction of dominant regulatory focus with motivational direction. (...)
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