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  1. Virtue Ethics Between East and West in Consumer Research: Review, Synthesis and Directions for Future Research.Guli-Sanam Karimova, Nils Christian Hoffmann, Ludger Heidbrink & Stefan Hoffmann - forthcoming - Journal of Business Ethics:1-21.
    This literature review systematically synthesizes studies that link consumer research to differences and similarities in virtue ethics between the East and the West, with a focus on early Chinese and ancient Greek virtue ethics. These two major traditions provide principles that guide consumer behavior and thus serve as a background to comparatively explain and evaluate the ethical nature of consumer behavior in the East and the West. The paper first covers Eastern and Western theoretical and normative approaches of virtue ethics (...)
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  • “Monkey See, Monkey Do?”: The Effect of Construal Level on Consumers’ Reactions to Others’ Unethical Behavior.Yuanqiong He, Junfang Zhang, Yuanyuan Zhou & Zhilin Yang - 2019 - Journal of Business Ethics 156 (2):455-472.
    This research examines how and why reactions to other consumers’ unethical behavior differ among consumers and vary in different situations. Drawing on construal level theory, the authors propose that the relationship between other consumers’ unethical behavior and focal consumers’ unethical behavior is moderated by focal consumers’ construal level, and self-expressiveness mediates this moderating effect. Specifically, consumers at higher construal levels tend to view their behavior as more self-expressive and are thus less likely to imitate other consumers’ unethical behavior. Study 1 (...)
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  • Enhancing Customer Civility in the Peer-to-Peer Economy: Empirical Evidence From the Hospitality Sector.Shuang Ma, Huimin Gu, Daniel P. Hampson & Yonggui Wang - forthcoming - Journal of Business Ethics:1-19.
    Customer civility is an established construct in the study of ethical consumption. However, scholars have paid insufficient attention to customer civility in relation to the flourishing peer-to-peer economy. Therefore, the purpose of this article is to develop and test a theoretical framework which examines the antecedents of the customer civility in the P2P economy. We use social exchange theory to develop a model that posits customer interaction experiences with property owners, properties, and P2P platforms as antecedents of customer civility in (...)
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