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  1. When helping is risky: The influence of ethical attributes on consumers’ willingness to buy farmer-assisting agricultural products online.Jingjing Wu, Chao Wang, Yingzheng Yan & Qiujin Zheng - 2022 - Frontiers in Psychology 13.
    Chinese e-commerce platforms have long helped to sell agricultural products through farmer-assisting marketing activities, effectively alleviating the problem of stagnant agricultural products in some areas, and have become a valuable cause-related marketing strategy. The ethical attributes of farmer-assisting agricultural products have unique value compared with other agricultural products. However, the existing research rarely pays attention to the influence of the ethical attributes of farmer-assisting agricultural products on consumers’ willingness to buy farmer-assisting agricultural products online. Based on collective efficacy theory and (...)
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  • The Ethics and Politics of Food Purchasing Choices in Italian Consumers’ Collective Action.Giovanna Sacchi - 2018 - Journal of Agricultural and Environmental Ethics 31 (1):73-91.
    Currently, many consumers have expressed strong opinions about food production process, its distribution, and guaranteeing models. Consumers’ concerns about ecological and social sustainability issues can have significant impacts on both food demand and food policies. The choice of approach to an asset or service could determine the orientation of the markets; therefore, it is particularly important to pay attention to novel, collective, social movements which are practicing alternatives to the mainstream models of production, distribution, and consumption. Farmers markets, solidarity-based purchasing (...)
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  • Words-Deeds Gap for the Purchase of Fairtrade Products: A Systematic Literature Review.Elena Kossmann & Monica Gomez-Suarez - 2019 - Frontiers in Psychology 10.
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  • Antecedents of Environmentally and Socially Responsible Sustainable Consumer Behavior.Maja Hosta & Vesna Zabkar - 2020 - Journal of Business Ethics 171 (2):273-293.
    Responsible sustainable consumer behavior involves a complex pattern of environmental and social issues, in line with the view of sustainability as a construct with both environmental and social pillar. So far, environmental dimension was far more researched than social dimension. In this article, we investigate the antecedents of both environmentally and socially RSCB and willingness to behave in environmentally/socially responsible way. We include measures of concern, perceived consumer control/effectiveness, personal/social norms and ethical ideologies/obligation to better explain and extend the traditional (...)
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  • Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers’ Ethical Consumption Behavior.Johanna Gummerus, Veronica Liljander & Reija Sihlman - 2017 - Journal of Business Ethics 144 (3):449-465.
    It has been proposed that the social networking site Facebook is suitable for building communities and strengthening customer relationships, and also many organizations that promote ethical consumption have established online communities there. However, because of the newness of ethical online communities, little is known about the extent to which consumer participation in them produces positive outcomes. The present study aims at exploring such outcomes: first, we identify consumer-perceived benefits from ethical community participation, and second, we explore whether these benefits influence (...)
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  • Consumers and Certification Schemes: The Ethics of Global Production and Trade.Scott Brenton - 2018 - Journal of Agricultural and Environmental Ethics 31 (6):755-784.
    Certification schemes and labels such as the Forest Stewardship Council, Fairtrade, and Rainforest Alliance are market-based mechanisms designed to harness consumer power in economically developed countries to influence companies to improve the economic, social and environmental welfare of producers, workers and communities in economically developing countries. However, consumers are largely not convinced that certification schemes are acting in the interests of developing countries, because consumers have different understandings of the ethics of global trade. Drawing on the results of six semi-structured (...)
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