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Developing Business Ethics in China

Palgrave-Macmillan (2006)

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  1. Discerning Ethical Challenges for Marketing in China.Georges Enderle & Qibin Niu - 2012 - Asian Journal of Business Ethics 1 (2):143 - 162.
    Abstract Along with China’s stunning economic growth, marketing has become a multi-billion dollar business, afflicted by a plethora of marketing scandals. However, little attention has been paid, until now, to a more systematic approach to marketing ethics in China. This essay attempts to provide a broad and timely, but far from complete, view on marketing issues in China. It uses four ethical guidelines which capture the fundamental features particularly relevant to marketing activities: practicing honest communication; enhancing human capabilities; fostering creative (...)
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  • Wealth Creation in China and Some Lessons for Development Ethics.Georges Enderle - 2010 - Journal of Business Ethics 96 (1):1 - 15.
    In the last 30 years, China has experienced an astounding economic development that calls for a differentiated understanding of this complex process of wealth creation. In the first section of this article, I present a new concept of wealth creation that goes beyond making money, maximizing profit and adding value and serves as a framework to address the article's main topic.In the second section, I investigate in what ways and to what extent this new concept might apply to China's economic (...)
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