The fields of positive psychology, cognitive behavioral therapy, mindfulness, and goal-setting have all demonstrated that individuals can modify their beliefs, attitudes, intentions, and behaviors to improve their subjective happiness. But which ethical beliefs affect happiness positively? In comparison to ethical belief systems such as deontology, consequentialism, and altruism, rational egoism appears to be alone in suggesting that an individual’s long-term self-interest and subjective happiness is possible, desirable, and moral. Albeit an important theoretical foundation of the rational egoism philosophy, the relationship (...) between rational egoism and subjective happiness has yet to be investigated empirically. Using (Overall and Gedeon, Business and Professional Ethics. 38:43–78, 2018) 24-item rational egoism scale, we test this relationship on a random sample of 534 full-time American workers using partial least squares structural equation modelling (PLS-SEM). Consistent with rational egoism theory, the main contribution to knowledge of this research is finding a statistically significant relationship between rational egoism and subjective happiness. Implications for practice and areas for future study are suggested. (shrink)

Among business ethics teachers, as reflected in their books and papers, advertising is deemed anything but honorable. Quite the opposite. This is mainly because so many business ethicists are convinced that altruism is the proper ethics for people to practice and, of course, advertising is far from altruistic. The following will be a presentation of a position that finds advertising ethical but also rejects altruism as the proper ethics by which human beings should live.

In this thesis I provide an overview of Nietzsche's ethics with an emphasis on showing how his naturalistic approach to ethics leads him to advance an egoistic moral code. I argue that this, though radical in the light of conventional morality, is not irrational, unprincipled, or proscriptive of other-regarding moral considerations. On the contrary, it demands the highest degree of foresight and integrity. While Nietzsche's writings are meant for a select group of people, namely "higher men," whose flourishing may be (...) undercut by their unwitting acceptance of a self-destructive morality. I explain that Nietzsche places the highest degree of value on the life of these individuals, the development of their character, and their flourishing. Further, I explain that Nietzsche extols as a great virtue "bestowing" or "gift-giving," and that he takes generosity to be more frequently practiced under an ethics of egoism. (shrink)