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  1. I See Me: The Role of Observer Imagery in Reducing Consumer Transgressions.Ruby Saine, Alexander J. Kull, Ali Besharat & Sajeev Varki - 2021 - Journal of Business Ethics 168 (4):721-732.
    As the number of consumer transgressions continues to increase, so do their financial repercussions for companies. Though academic and managerial interest in addressing this issue is growing, research on how to dissuade consumers from committing transgressions remains scarce. Drawing on the mental imagery literature and normative moral theory, the present research examines a novel way of reducing consumers’ appraisals of their own transgressions. Whereas an actor-imagery perspective fosters a teleological, egoistic view of morality and, in turn, induces moral leniency, having (...)
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  • A Schema-Activation Approach to Failure and Success in Self-Control.Alex Bertrams - 2020 - Frontiers in Psychology 11.
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  • Turning I Into Me: Imagining Your Future Self.C. Neil Macrae, Jason P. Mitchell, Kirsten A. Tait, Diana L. McNamara, Marius Golubickis, Pavlos P. Topalidis & Brittany M. Christian - 2015 - Consciousness and Cognition 37:207-213.