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  1. Enhancement, Ethics and Society: Towards an Empirical Research Agenda for the Medical Humanities and Social Sciences.Martyn Pickersgill & Linda Hogle - 2015 - Medical Humanities 41 (2):136-142.
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  • Rejuvenation’s Return: Anti-Aging and Re-Masculinization in Biomedical Discourse on the ‘Aging Male’. [REVIEW]Barbara L. Marshall - 2009 - Medicine Studies 1 (3):249-265.
    Since the late 1990s, a constellation of professional associations, journals and health promotion materials has emerged that has constructed the ‘aging male’ as a medical problem. Central to this construction has been a revival of a hormonal model of the male body in which anti-aging is linked to the restoration of masculinity. In this paper I revisit the association of aging and demasculinization that animated the rejuvenation movement of the early 20th century, and contrast this with the initial mainstream medical (...)
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  • Viagra Selfhood: Pharmaceutical Advertising and the Visual Formation of Swedish Masculinity. [REVIEW]Cecilia Åsberg & Ericka Johnson - 2009 - Health Care Analysis 17 (2):144-157.
    Using material from the Pfizer sponsored website providing health information on erectile dysfunction to potential Swedish Viagra customers (www.potenslinjen.se), this article explores the public image of masculinity in relation to sexual health and the cultural techniques for creating pharmaceutical appeal. We zoom in on the targeted ideal users of Viagra, and the nationalized, racialized and sexualized identities they are assigned. As part of Pfizer’s marketing strategy of adjustments to fit the local consumer base, the ways in which Viagra is promoted (...)
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  • Change and the Construction of Gendered Selfhood Among Mexican Men Experiencing Erectile Difficulty.Emily Wentzell - 2013 - Ethos: Journal of the Society for Psychological Anthropology 41 (1):24-45.
  • Change and the Construction of Gendered Selfhood Among Mexican Men Experiencing Erectile Difficulty.Emily Wentzell - 2013 - Ethos: Journal of the Society for Psychological Anthropology 41 (1):24-45.
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