This article traces the moral economy of provincial elites who contributed to economic societies that were active in eighteenth- and early nineteenth-century Northern Europe. Such societies aimed at improving economic conditions in their respective cities, regions, or countries by advocating progressive methods of agriculture, manufacturing, and commerce. The commitment of members of these societies was not explicitly motivated by economic gains, but by a more complex system of beliefs fueled by the love of their country and the promotion of the (...) common good. The unselfish exploration of new means of production and commercial activity was at the heart of forming a moral economy of trust that guided cooperation within the societies. This moral economy was not subordinate to market rationality, but served as a foundation upon which trust between members was based. Especially in times of crises, as illustrated by the case of Carl Christian Böcker, secretary of the Finnish Economic Society, members could fall.. (shrink)