Sidgwick saw egoism as important and undefeated. Not long afterward, egoism is largely ignored. Immediately after Sidgwick, many arguments were given against egoism – most poor – but one argument deserves attention as both influential and plausible. Call it the “grounds objection.” It has two strands. It objects that there are justifying reasons for action other than that an action will maximize my self-interest. It also objects that sometimes, what makes an action right is a fact other than its maximizing (...) my self-interest. I briefly explain and criticize many of the arguments given against egoism in the period, then explain and defend the grounds objection. (shrink)

This study starts from the observation that there are relatively few controversial issues in corporate social responsibility (CSR). Given its strong normative background, CSR is rather an atypical discipline, especially in comparison with moral philosophy or applied ethics. Exploring the mainstream CSR agenda, this situation was echoed by widespread consensus on what was considered to be "good practice": reducing pollution, shutting down sweatshops, discouraging tax evasion, and so on. However, interpretation of these issues through the lens of moral pluralism unveils (...) latent controversies. The moral appraisal of good practices within CSR depends on key moral concepts (such as harm, responsibility, intention, and consequences), which have various—and often incompatible—interpretations. In a nutshell, this article argues that from a moral pluralist standpoint, all CSR topics are potentially controversial. (shrink)