Threats to the self and personhood of people with ADRD include the disturbing images of Alzheimer’s disease as the death before death, culturally based assumption that status as a full human being is dependent upon cognition and memory, and a decrease in personal possessions with a move to a 24-h care setting. This paper presents the findings of an ethnographic study of self and personhood in Alzheimer’s disease in an American long-term care facility. It argues that the lifeworld in which (...) the self and personhood of individuals with ADRD is actualized is mediated and negotiated through engagement with everyday objects. Using a framework that integrates Material Engagement Theory with Bourdieu’s Practice Theory, it is argued that the study of the material engagement of individuals with ADRD can lead to a better understanding of the lives of individuals with ADRD by focusing on the material and non-discursive aspects of objects. Findings contribute to the understanding of current practice issues in dementia care while shifting the focus away from exclusively biomedical understanding. Paradoxically, people with ADRD, due to their cognitive impairment, may provide us with a more fundamental way to understand the importance of objects in the lives of humans in general. (shrink)

‘I am not yet so lost in lexicography as to forget that words are the daughters of earth, and that things are the sons of heaven. Language is only the instrument of science, and words are but the signs of ideas.’Samuel Johnson, A Dictionary of the English Language.When asked to write for a special issue of Diogenes to be entitled ‘Anthropology: The Reluctant science?’ I was reminded of a remark made to me over dinner by my friend of more than (...) fifty years, the late Eric Wolf. It was the last time I saw him: the meeting of the American Anthropological Association in Philadelphia, in November 1998. (shrink)

The paper draws upon new conceptions of place, space, interaction and community in Geography and Media Studies to explore the possibilities of extending existing conceptions of care and caring from the context with which they are traditionally associated—face-to-face encounters within a shared physical locale. It proposes three structures of 'caring at a distance', all of which have a core element of mediated or distanciated interaction, and concludes that mass media and electronic networks play a significant role in extending the scope (...) of beneficence beyond our 'nearest and dearest' to embrace distant others. (shrink)

The paper draws upon new conceptions of place, space, interaction and community in Geography and Media Studies to explore the possibilities of extending existing conceptions of care and caring from the context with which they are traditionally associated—face-to-face encounters within a shared physical locale. It proposes three structures of ‘caring at a distance’, all of which have a core element of mediated or distanciated interaction, and concludes that mass media and electronic networks play a significant role in extending the scope (...) of beneficence beyond our ‘nearest and dearest’ to embrace distant others. (shrink)

Human skin, photography, and consumer culture combine to produce striking images designed to promote visions of the good life. Branding and marketing imagery mobilize skin to resonate and communicate with consumers, which influences the meaning-making possibilities of skin more broadly. Representations of skin in consumer culture, including marketing communications, are anything but ‘blank’ backgrounds or ‘neutral’ meaning spaces. We analyse how skin ‘appears’ to work, and how its appearance in consumer culture imagery reveals ideological and pedagogical aspects of skin. Building (...) upon psychodynamic and interdisciplinary understandings of skin, we discuss dimensions of the body that feed marketing communications and branding. We highlight representational fetishization and the epidermal schema as conceptual tools to interrogate the commodification of skin and as constitutive elements in processes of skin commodification. We provide theoretical insights to address the ways in which skin is implicated in new and emerging concerns of digital representational practices. (shrink)

ArgumentThe history of ballooning has received considerable attention from historians examining the technological innovations behind it as well as from scholars interested in aeronautical anecdotes concerning launches and disasters. The cultural importance of this new machine, however, remains less fully analyzed. This essay explores one facet of that history through a discussion of the commodification of launches in France and Great Britain. These two countries, which have larger middling classes as well as a higher degree of commercialization in general, provided (...) a fertile environment for aeronauts seeking to instruct and entertain an audience willing to fund ballooning. Balloonists had to invent ways to market this scientific discovery and determine how best to attract paying customers. The audience was entertained while simultaneously empowered to act as witnesses to what balloonists presented as a scientific experiment. (shrink)

In our everyday lives, we often have to blend our different roles and various selves. Sometimes, they coexist in harmony. But there are times when they come into conflict, and we have to make a significant effort to get them back in balance. This paper focuses on my scientific/artistic practice in anthropological documentary film-making. Drawing on two films I have directed, I reflect on situations where I needed to compromise my different roles and perspectives on the film set and beyond. (...) My actions and decisions have drawn on anthropological principles in documentary film-making. Through my autoethnographic reflection, I have come to the inevitable conclusion that in anthropological film-making, anthropology cannot be dominant nor submissive to storytelling. It should be the principle that guides the author (director) in achieving their focus and in creating the meaning of the story. (shrink)

At a time when it is critically important to preserve natural resources and reduce the amount of man-made pollution, this article explores other potentials for materialism in today’s market economies. Based on a two-year ethnography in Poland, we learn from simplifiers who denounce current materialism—while remaining inside the market—about what materialism could potentially become. Our study shows that materialism can take on other less studied but more eco-friendly expressions. In particular, we highlight an alternate expression of materialism, which we call (...) “appreciative materialism”. Appreciative materialism still ascribes a great deal of importance to objects in the lives of consumers but does so through the voluntary non-possession and/or non-accumulation of these objects, as well as a caring ethics that extends to non-humans. These findings call not only for the refinement of scales to measure materialism but also for a revision of the role of materialism in our lives. They suggest that, in order to trigger more sustainable practices, policymakers and managers should put greater emphasis on appreciative materialism. (shrink)

This article addresses the cultural commodification of the dress sign of the sacred body from contexts of `God' to its recontextualization within contexts of consumer capitalism or `Mammon'. The concept of religious dress `commodification' is employed heuristically to help make sociological sense of the seepage of dress sacra from religious contexts of origin to secular contexts of use. While other readings of the late modern career of the religious dress `text' are indeed possible, the suggestion here is that it can (...) be seen to float freely between the religious and secular domains and thus belongs to both as signage adding `religious' value to the material body for whatever purposes ñ commercial, erotic, ludic among others. (shrink)

The aim of this article is to theorize how materials can play an active, constitutive, and causally effective role in the production and sustenance of cultural forms and meanings. It does so through an empirical exploration of the Museum of Modern Art of New York (MoMA). The article describes the museum as an “objectification machine” that endeavors to transform and to stabilize artworks as meaningful “objects” that can be exhibited, classified, and circulated. The article explains how the extent to which (...) the museum succeeds in this process of stabilization ultimately depends on the material properties of artworks and, more specially, on whether these behave as “docile” or “unruly” objects. Drawing on different empirical examples, the article explores how docile and unruly objects shape organizational dynamics within the museum and, through them, the wider processes of institutional and cultural reproduction. The article uses this empirical example to highlight the importance of developing a new “material sensibility” that restores heuristic dignity to the material within cultural sociology. (shrink)

In contemporary human and social sciences, it has become almost a commonplace to attribute to objects and artefacts the features of personhood and subjectivity. In the last decades, significant attempts have been made, in different disciplines, to show how things and material realities have the power to act upon the world and to transform human cognition as well as social processes. In order to describe the transformative power of things, scholars have then recurred to the semantic sphere of action and (...) will, to stop seeing agency anthropocentrically as a solely human property, by recognizing to inanimate entities, if not intention and desire, at least the role of social «agents» or «actors». By focusing on the recourse to the notion of «agency», I will single out some of the internal tensions that still inhabit this scientific trend, and, by drawing on the notion of «performativity», introduced by J.L. Austin and developed by Judith Butler, I will suggest a way to develop further the entanglement between material culture and the construction of identity. (shrink)

To date, the primary focus of research in the field of corporate social responsibility (CSR) has been on the strategic implications of CSR for corporations and less on an evaluation of CSR from a wider political, economic and social perspective. In this paper, we aim to address this gap by critically engaging with marketing campaigns of so-called ‘ethical’ bottled water. We especially focus on a major CSR strategy of a range of different companies that promise to provide drinking water for (...) (what they name as) ‘poor African people’ by way of Western consumers purchasing bottled water. Following Fairclough's approach, we unfold a three-step critical discourse analysis of the marketing campaigns of 10 such ‘ethical’ brands. Our results show that bottled water companies try to influence consumers' tastes through the management of the cultural meaning of bottled water, producing a more ‘ethical’ and ‘socially responsible’ perception of their products/brands. Theoretically, we base our analysis on McCracken's model of the cultural meaning of consumer goods, which, we argue, offers a critical perspective of the recent emergence of CSR and business ethics initiatives. We discuss how these marketing campaigns can be framed as historical struggles associated with neo-liberal ideology and hegemony. Our analysis demonstrates how such CSR strategies are part of a general process of the reproduction of capitalist modes of accumulation and legitimation through the usage of cultural categories. (shrink)

To date, the primary focus of research in the field of corporate social responsibility (CSR) has been on the strategic implications of CSR for corporations and less on an evaluation of CSR from a wider political, economic and social perspective. In this paper, we aim to address this gap by critically engaging with marketing campaigns of so‐called ‘ethical’ bottled water. We especially focus on a major CSR strategy of a range of different companies that promise to provide drinking water for (...) (what they name as) ‘poor African people’ by way of Western consumers purchasing bottled water. Following Fairclough's approach, we unfold a three‐step critical discourse analysis of the marketing campaigns of 10 such ‘ethical’ brands. Our results show that bottled water companies try to influence consumers' tastes through the management of the cultural meaning of bottled water, producing a more ‘ethical’ and ‘socially responsible’ perception of their products/brands. Theoretically, we base our analysis on McCracken's model of the cultural meaning of consumer goods, which, we argue, offers a critical perspective of the recent emergence of CSR and business ethics initiatives. We discuss how these marketing campaigns can be framed as historical struggles associated with neo‐liberal ideology and hegemony. Our analysis demonstrates how such CSR strategies are part of a general process of the reproduction of capitalist modes of accumulation and legitimation through the usage of cultural categories. (shrink)

Using the 2010 film Into Eternity as a springboard for thought, this article considers how archaeologies of the future might help us make sense of how to seek commonality and take care across vast temporal scales. The film, about a nuclear waste repository in Finland, addresses the impossibility of communicating across millennia. In thinking with this film, we engage with recent responses to the post-human call, arguing that they are inadequate in dealing with the new questions that are asked by (...) post-human thought. Instead, we attempt to engage the work of Spinoza and Sloterdijk in rethinking the human as a strategic position or point of purchase amongst the shared materiality of present and future worlds. We offer the concepts of the materially affective and atmosphere in order to identify points of connection, drawing on moments in Into Eternity to work through these arguments in a tentative repositioning of the human as a site of concern. (shrink)

In this paper I attempt to sketch a preliminary framework for understanding the cognitive basis of the engagement of the mind with the material world. I advance the hypothesis that contrary to some of our most deeply-entrenched assumptions the relationship between the world and human cognition is not one of abstract representation or some other form of action at a distance but one of ontological inseparability. That is, what we have traditionally construed as an active or passive but always clearly (...) separated external stimulus for setting an internal cognitive mechanism into motion, may be after all a continuous part of the machinery itself; at least, ex hypothesi. (shrink)

The main purpose of the following inquiry is to emphasise the importance of a phenomenon long neglected by the majority of the human sciences, the artefact; each one of us, no matter what age, sex or culture, is in contact with artefacts every moment of our lives yet despite this they have received scant attention. The study begins by outlining a definition of the artefact, highlighting those characteristics which, in combination, ensure its centrality to social life before, through a discussion (...) of Popper's ideas, proceeding to see how material culture can be conceptualised as meaningful. In order to understand how meaning becomes attached to the artefact the notion of objectification will be analysed and, consequently, so shall the importance of both the type of activity and the physical nature of the materials involved in the artefact's production. Picking up on the theme of materiality this aspect of material culture will be shown to pose major problems to any interpretation of the artefact along semiological lines; language and material culture are evinced to possess fundamentally distinct characteristics which make comparisons between them far from straightforward. These differences will be analysed further, concentrating specifically on the role of context in the establishment of meaning. This leads on to the proposal that our understanding of artefacts can occur on three levels; three forms of knowledge are thus described of which a linguistically formulated type constitutes just one kind. The penultimate chapter tackles the ways in which artefacts affect us, how they are active elements in our relationships with them; therefore, a dialectical position is postulated in which both artefacts and agents take part. Finally, the study concludes by stressing some of its wider implications and suggests a few of the practical situations to which it can be applied. (shrink)

This paper discusses an explanation, offered by Tim Ingold, for why social and cultural anthropologists have so far paid little attention to the materials from which artefacts are composed. The explanation is that these anthropologists accept a certain argument. According to the argument, what an anthropologist should focus on when examining an artefact is the quality that makes it part of a culture, and this is not the materials from which the artefact is composed. I show that Ingold has not (...) made a compelling case against this argument, but also that it is not sound. (shrink)

This paper brings together evidence and theories from a number of disciplines and thinkers that highlight multiple, sometimes conflicting understandings about well-being.We identify three broad strands or themes within the literature that frame both the nature of the problem and its potential solutions in different ways. The first strand can be categorised as the "hard" science of well-being and its stagnation or decline in modern western society. In a second strand, social and political theory suggests that conceptualisations of well-being are (...) shaped by aspects of western culture, often in line with the demands of a capitalist economic system.A third theme pursues the critique of consumer culture's influence on well-being but in the context of broader human problems.This approach draws on ecology, ethics, philosophy and much else to suggest that we urgently need to reconsider what it means to be human, if we are to survive and thrive. Although no uncontroversial solutions are found within any of these themes, all play a necessary part in contributing to knowledge of this complex territory, where assumptions about the nature of the human condition come into question. (shrink)

The development of the Symmetrical Archaeology has recently offered new insights regarding the study of artifacts, not only in archaeology but also in others fields of the social sciences. However, although this theoretical perspective has provided a relevant framework for connecting “humans and things”, some question have been raised regarding the modalities of such relations. This contribution aims to offer some answers to these issues, by analyzing the production and diffusion of the Late-Punic amphorae – a group of specific ancient (...) containers from the Late Republican era –from an interdisciplinary perspective. The confrontation of these empirical data with a wide conceptual framework leads us to propose a more detailed definition with respect to how and why humans and artifacts are interconnected, as it outlines the interest of the symmetric approach in performing a more common archaeological interpretation. (shrink)