The theory of social representations must be understood in terms of its proper epistemology so that it can accomplish its full potential in social sciences. This is often difficult to achieve because researchers comprehend it in terms of concepts that are part of static and individualistic Newtonian epistemology rather than in terms of dynamic and relational Einsteinian epistemology. This article considers three signposts that Moscovici identifies and analyses in the theory of relativity, namely the relation between epistemology and science, theory (...) and method, and the argument against the explanation of effects by their causes. The following question is posed: are these signposts also characteristic of the theory of social representations? This question is examined focusing on interactional epistemology, theory and method and the diversity of natural thinking and communication. Moscovici's Psychoanalysis shows that natural thinking appears in a plurality of modes according to the situation in which it takes place and according to social groups towards which it is directed. Natural thinking is controversial and communication-centred. Different professionals, groups and lay people use different kinds of speaking and different communicative genres when they try to resolve “the same” problem. The article suggests that bringing together dialogicality, dialogical linguistics and the theory of social representations may open up new possibilities for theoretical developments in social psychology. (shrink)

The distinction between the reified universe of science and the consensual universe of common sense introduced by Serge Moscovici in the Psychoanalysis and reiterated in further texts always gave rise to debate and puzzled interrogations.In the present text it is argued that for Serge Moscovici there is both a discontinuity and continuity between the two fields of science and common sense although at different levels of analysis.They would be discontinuous at the operative theoretical level corresponding to the logic of verification (...) in the sense of Popper. Truth and truthfulness are not the same. But there would be continuity at the metatheoretical thematic level, where either scientists or lay people seem to follow the same non conscious insightful processes enabling them to look beyond the empirical observables as well as beyond the traditional beliefs and common places. (shrink)

This paper deals with the recent policies introduced in Brazil in order to foster a public interest towards science. Persuasive messages and strategies aiming at increasing a public awareness of the importance of scientific literacy for the development of the country are introduced at different levels and targeting different kinds of publics. These policies are analysed in view of classical models of social influence and persuasion.

This paper discusses the potential of the notions of reification and consensualization as developed by the theory of social representations as analytical tools for addressing the communication between the lay and scientific spheres. Social Representations Theory started by offering an over-sharp distinction between the reified and the consensual universes of which science and common sense, respectively, were presented as paradigmatic. This paper, however, suggests that the notions of consensual and reified can be considered as describing two distinct communicative formats: reification (...) implying the use of arguments which establish prescriptions for representations and action, and consensualization relying on arguments which recognize the heterogeneity of representation and action. We illustrate this proposal through the analysis of a case in which the expert and the lay spheres of a Lisbon neighborhood opposed each other regarding the new laws of public participation in community matters. This analysis showed how reification and consensualization can be used as discursive formats by both spheres. The implications of the use of reification and consensualization and how they may depend on several power resources and have different impacts on social change are discussed. (shrink)