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  1. Ethics, Faith, and Profit: Exploring the Motives of the U.S. Fair Trade Social Entrepreneurs.John James Cater, Lorna A. Collins & Brent D. Beal - 2017 - Journal of Business Ethics 146 (1):185-201.
    Although fair trade has grown exponentially in the U.S. in recent years, we do not have a clear understanding of why small U.S. firms choose to participate in it. To answer this question, we use a qualitative case study approach and grounded theory analysis to explore the motivations of 35 small fair trade businesses. We find that shared values and the desire to help others, often triggered by a critical incident, lead social entrepreneurs to found and sustain fair trade businesses. (...)
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  • Mainstreaming and its Discontents: Fair Trade, Socially Responsible Investing, and Industry Trajectories.Curtis Child - 2015 - Journal of Business Ethics 130 (3):601-618.
  • Focus on Fairtrade: Propositions for Integrating Fairtrade and Supply Chain Management Research. [REVIEW]Katri Karjalainen & Claire Moxham - 2013 - Journal of Business Ethics 116 (2):267-282.
    Driven by increased consumer interest and stakeholder pressure, the number of Fairtrade (FT) products has been steadily increasing. The mainstreaming of FT means that the products are now facing stiff competition within the generic product categories in which they operate. While consumers may pressure organizations for ethical conduct, they are less willing to pay premium prices for fairly traded products. For FT to continue to grow, more efficient operating models are required to offset the premium prices paid to producers to (...)
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