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  1. Forward Looking or Looking Unaffordable? Utilising Academic Perspectives on Corporate Social Responsibility to Assess the Factors Influencing its Adoption by Business.Chris Mason & John Simmons - 2011 - Business Ethics: A European Review 20 (2):159-176.
    The paper demonstrates its ‘CSR at a tipping point’ thesis by juxtaposing views of corporate social responsibility (CSR) as essential for business and societal sustainability against those that see CSR as unaffordable or irrelevant in the current economic climate. Drawing from Kohlberg's seminal theory of moral development, CSR is conceptualised as the development of organisation moral reasoning, and the proposition is illustrated by demonstrating inter-disciplinary similarities in levels of ethical concern within different approaches to the practice of marketing, human resource (...)
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  • The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior.Longinos Marin, Salvador Ruiz & Alicia Rubio - 2009 - Journal of Business Ethics 84 (1):65-78.
    Based on the assumption that consumers will reward firms for their support of social programs, many organizations have adopted corporate social responsibility (CSR) practices. Drawing on social identity theory, a model of influence of CSR on loyalty is developed and tested using a sample of real consumers. Results demonstrate that CSR initiatives are linked to stronger loyalty both because the consumer develops a more positive company evaluation, and because one identifies more strongly with the company. Moreover, identity salience is shown (...)
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  • How Does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality.Stefan Markovic, Oriol Iglesias, Jatinder Jit Singh & Vicenta Sierra - 2018 - Journal of Business Ethics 148 (4):721-740.
    In the past few decades, a growth in ethical consumerism has led brands to increasingly develop conscientiousness and depict ethical image at a corporate level. However, most of the research studying business ethics in the field of corporate brand management is either conceptual or has been empirically conducted in relation to goods/products contexts. This is surprising because corporate brands are more relevant in services contexts, because of the distinct nature of services and the key role that employees have in the (...)
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  • Determinants of Consumer Attributions of Corporate Social Responsibility.Longinos Marín, Pedro J. Cuestas & Sergio Román - 2016 - Journal of Business Ethics 138 (2):247-260.
    Prior research has found attributions to mediate the relationship between the elements of corporate social responsibility activities and consumer responses to firms; however, the question of what variables determine consumer attributions of CSR remains partially unaddressed. This article analyzes why consumers make attributions of CSR that are either positive, or negative. The results obtained from two empirical studies indicate that company–cause fit, corporate ability, and interpersonal trust have a positive influence on the motives that consumers attribute to CSR, whereas corporate (...)
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  • Determinants of Electronic Word-of-Mouth on Social Networking Sites About Negative News on CSR.Maria del Mar García-de los Salmones, Angel Herrero & Patricia Martínez - 2020 - Journal of Business Ethics 171 (3):583-597.
    Social network sites are a new communication channel to convey CSR information. They are interactive channels that let users participate, spread content and generate positive and negative electronic word-of-mouth about companies that can dramatically affect their reputation and future business. To identify the factors behind this behaviour, we designed a causal model to explain the intention to both comment on and share a negative corporate social responsibility news posted on Facebook. We included the following as explanatory variables: social consciousness, environmental (...)
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  • Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility. [REVIEW]Chieh-Peng Lin, Shwu-Chuan Chen, Chou-Kang Chiu & Wan-Yu Lee - 2011 - Journal of Business Ethics 102 (3):455-471.
    A company’s product-harm crises often lead to negative publicity which substantially affects purchase intention. This study attempts to examine the purchase intention and its antecedents (e.g., perceived negative publicity) during product-harm crises by simultaneously including perceived corporate ability (CA) and corporate social responsibility (CSR) as moderators. In the study’s proposed model, purchase intention is indirectly affected by perceived CA, negative publicity, and CSR via the mediation of trust and affective identification. At the same time, the influences of perceived negative publicity (...)
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  • Modeling the Relationship Among Perceived Corporate Citizenship, Firms' Attractiveness, and Career Success Expectation.Chieh-Peng Lin, Yuan-Hui Tsai, Sheng-Wuu Joe & Chou-Kang Chiu - 2012 - Journal of Business Ethics 105 (1):83-93.
    Drawing on propositions from the signaling theory and expectancy theory, this study hypothesizes that the perceived corporate citizenship of job seekers positively affects a firm’s attractiveness and career success expectation. This study’s proposed research hypotheses are empirically tested using a survey of graduating MBA students seeking a job. The empirical findings show that a firm’s corporate citizenship provides a competitive advantage in attracting job seekers and fostering optimistic career success expectation. Such findings substantially complement the growing literature arguing that corporate (...)
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  • Modeling Corporate Citizenship, Organizational Trust, and Work Engagement Based on Attachment Theory.Chieh-Peng Lin - 2010 - Journal of Business Ethics 94 (4):517 - 531.
    This study proposes a research model based on attachment theory, which examines the role of corporate citizenship in the formation of organizational trust and work engagement. In the model, work engagement is directly influenced by four dimensions of perceived corporate citizenship, including economic, legal, ethical, and discretionary citizenship, while work engagement is also indirectly affected by perceived corporate citizenship through the mediation of organizational trust. Empirical testing using a survey of personnel from 12 large firms confirms most of our hypothesized (...)
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  • Modeling Corporate Citizenship and Its Relationship with Organizational Citizenship Behaviors.Chieh-Peng Lin, Nyan-Myau Lyau, Yuan-Hui Tsai, Wen-Yung Chen & Chou-Kang Chiu - 2010 - Journal of Business Ethics 95 (3):357-372.
    Citizenship, such as corporate citizenship and organizational citizenship, has been an important issue in business management for decades. This study proposes a research model from the perspectives of social identity and resource allocation, by examining the influence of corporate citizenship on organizational citizenship behaviors (OCBs). In the model, OCBs are positively influenced by perceived legal citizenship and perceived ethical citizenship, while negatively influenced by perceived discretionary citizenship. Empirical testing using a survey of personnel from 18 large firms confirms most of (...)
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  • Corporate Social Responsibility and Team Performance: The Mediating Role of Team Efficacy and Team Self-Esteem. [REVIEW]Chieh-Peng Lin, Yehuda Baruch & Wei-Chi Shih - 2012 - Journal of Business Ethics 108 (2):167-180.
    This study examines the influence of three components of corporate social responsibility on team performance. In the proposed model of this study, team performance is indirectly affected by three dimensions of perceived corporate citizenship (i.e., economic, legal, and ethical citizenship) via the mediation of team efficacy and team self-esteem. Surveying members of 172 teams confirms most of our hypothesized effects. Our results show that economic citizenship influences team performance via the mediation of both team efficacy and team self-esteem. However, legal (...)
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  • Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice.Henri Kuokkanen & William Sun - 2020 - Journal of Business Ethics 166 (2):403-423.
    Fulfilling consumer expectations of corporate social responsibility can bring strategic advantage to firms. However, research on the topic is fragmented across disparate disciplines, and a comprehensive framework to connect CSR supply and demand is missing. As a result, firms often supply CSR that does not attract demand, as signified by pessimism about ethical consumerism in recent years and the inconclusive link between corporate financial and social performance. In this study, we propose a framework of strategic CSR management to define how (...)
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  • Corporate Environmental Responsibility and Firm Performance in the Financial Services Sector.Hoje Jo, Hakkon Kim & Kwangwoo Park - 2015 - Journal of Business Ethics 131 (2):257-284.
    In this study, we examine whether corporate environmental responsibility plays a role in enhancing operating performance in the financial services sector. Because achieving success with CER investing is often a long-term process, we maintain that by effectively investing in CER, executives can decrease their firms’ environmental costs, thereby enhancing operating performance. By employing a unique environmental dataset covering 29 countries, we find that the reducing of environmental costs takes at least 1 or 2 years before enhancing return on assets. We (...)
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  • Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits.Oriol Iglesias, Stefan Markovic, Jatinder Jit Singh & Vicenta Sierra - 2019 - Journal of Business Ethics 154 (2):441-459.
    In order to be competitive in an era of ethical consumerism, brands are facing an ever-increasing pressure to integrate ethical values into their identities and to display their ethical commitment at a corporate level. Nevertheless, studies that relate business ethics to corporate brands are either theoretical or have predominantly been developed empirically in goods contexts. This is surprising, because corporate brands are more relevant in services settings, given the nature of services, and the fact that services settings comprise a greater (...)
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  • An Analysis of Corporate Social Responsibility at Credit Line: A Narrative Approach.Michael Humphreys & Andrew D. Brown - 2008 - Journal of Business Ethics 80 (3):403-418.
    This article presents the results of an inductive, interpretive case study. We have adopted a narrative approach to the analysis of organizational processes in order to explore how individuals in a financial institution dealt with relatively novel issues of corporate social responsibility (CSR). The narratives that we reconstruct, which we label 'idealism and altruism', 'economics and expedience' and 'ignorance and cynicism' illustrate how people in the specific organizational context of a bank ('Credit Line') sought to cope with an attempt at (...)
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  • Legal Vs. Normative CSR: Differential Impact on Analyst Dispersion, Stock Return Volatility, Cost of Capital, and Firm Value.Maretno A. Harjoto & Hoje Jo - 2015 - Journal of Business Ethics 128 (1):1-20.
    This study examines how the sell-side analysts interpret firms’ corporate social responsibility activities. Specifically, we examine the differential impact of overall, legal, and normative CSR on the analysts’ earnings forecast dispersion, stock return volatility, cost of equity capital, and firm value. Employing a sample of U.S. public firms during 1993–2009, we find that overall CSR intensities reduce analyst dispersion of earnings forecast, volatility of stock return and cost of capital , and increase firm value. However, its impact is reduced for (...)
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  • Brand Social Responsibility: Conceptualization, Measurement, and Outcomes.Bianca Grohmann & H. Onur Bodur - 2015 - Journal of Business Ethics 131 (2):375-399.
    Social responsibility is typically examined at the firm level, yet there are instances in which consumers’ social responsibility perceptions of the firm’s product brands differ from social responsibility perceptions with regard to the firm [i.e., corporate social responsibility ]. This article conceptualizes brand social responsibility and delineates it from CSR. Following the development of a BSR scale, this research demonstrates variations in consumers’ social responsibility perceptions across product brands even if they are owned by the same corporation and compete in (...)
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  • Drama and Discounting in the Relational Dynamics of Corporate Social Responsibility.Georgiana Grigore, Mike Molesworth, Andreea Vonțea, Abdullah Hasan Basnawi, Ogeday Celep & Sylvian Patrick Jesudoss - 2020 - Journal of Business Ethics 174 (1):65-88.
    Employing theoretical resources from Transactional Analysis and drawing from interviews with managers dealing with social or environmental issues in their role, we explain how CSR activity provides a context for dramas in which actors may ignore, or discount aspects of self, others, and the contexts of their work as they maintain and reproduce the roles of Rescuers, Persecutors and Victims. In doing so, we add to knowledge about CSR by providing an explanation for how the contradictions of CSR are avoided (...)
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  • Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification.Xinming Deng & Yang Xu - 2017 - Journal of Business Ethics 142 (3):515-526.
    In order to explore the mechanism of consumer responses to corporate social responsibility, this paper constructs a research framework including CSR, consumer–company identification, consumer responses, and fit, and tests the framework using a scene-questionnaire survey. Empirical results demonstrate that CSR not only has positive influence on consumer purchase intention, recommend intention, and loyalty directly, but also has indirect positive influence on consumer purchase intention and recommend intention through CCI. The influencing process of CSR on CCI is moderated by fit and (...)
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  • The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company.Rafael Currás-Pérez, Enrique Bigné-Alcañiz & Alejandro Alvarado-Herrera - 2009 - Journal of Business Ethics 89 (4):547-564.
    This research analyses the influence of the perception of Corporate Social Responsibility (CSR image) on consumer–company identification (C–C identification). This analysis involves an examination of the influence of CSR image on brand identity characteristics which provide consumers with an instrument to satisfy their self-definitional needs, thereby perceiving the brand as more attractive. Also, the direct and mediated influences (through their effect on brand attitude), of CSR-based C–C identification on purchase intention are analysed. The results offer empirical evidence that CSR generates (...)
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  • Corporate Sustainable Development: Testing a New Scale Based on the Mainland Chinese Context. [REVIEW]Wing S. Chow & Yang Chen - 2012 - Journal of Business Ethics 105 (4):519-533.
    According to the predominant corporate sustainable development (CSD) framework, this exploratory paper verifies that CSD construct can be modeled by integrating the dimensions of social, economic, and environmental development. We first developed and validated measurement scales for these three dimensions based on a survey of 314 managers in mainland China. Then, using structural equation modelling, we confirmed that the proposed model is valid. Therefore, our findings may allow researchers to explore CSD further, and practitioners to develop their understanding of CSD (...)
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  • Reasoned Ethical Engagement: Ethical Values of Consumers as Primary Antecedents of Instrumental Actions Towards Multinationals.Maxwell Chipulu, Alasdair Marshall, Udechukwu Ojiako & Caroline Mota - 2018 - Journal of Business Ethics 147 (1):221-238.
    Consumer actions towards multinationals encompass not just expressions of dissatisfaction and ethical identity but also what are problematically termed ‘instrumental actions’ entailing perceived purposes and likely impacts. This term may seem inappropriate where insufficient information exists for instrumentally linking means to ends, yet we consider it useful for describing purposive consumer action in its subjective aspect because it reflects the psychological reality whereby complexity-reducing social constructions give consumer actions instrumentally rational form for purposes of meaningful understanding and justification. This paper (...)
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  • Modeling Corporate Citizenship and Its Relationship with Organizational Citizenship Behaviors.Chieh-Peng Lin, Nyan-Myau Lyau, Yuan-Hui Tsai, Wen-Yung Chen & Chou-Kang Chiu - 2010 - Journal of Business Ethics 95 (3):357-372.
    Citizenship, such as corporate citizenship and organizational citizenship, has been an important issue in business management for decades. This study proposes a research model from the perspectives of social identity and resource allocation, by examining the influence of corporate citizenship on organizational citizenship behaviors (OCBs). In the model, OCBs are positively influenced by perceived legal citizenship and perceived ethical citizenship, while negatively influenced by perceived discretionary citizenship. Empirical testing using a survey of personnel from 18 large firms confirms most of (...)
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  • Actively Persuading Consumers to Enact Ethical Behaviors in Retailing: The Influence of Relational Benefits and Corporate Associates.Hsiu-Hua Chang & Long-Chuan Lu - 2019 - Journal of Business Ethics 156 (2):399-416.
    While consumer motivation to maintain a relationship with a retailer is a function of personal idiosyncratic characteristics, specific perceptions of retailers may play a role in influencing receptivity to relationship maintenance. This study integrates relationship marketing tactics and corporate associates into a model of consumer ethical purchasing behavior that improves the relationship between sellers and buyers. Results show social benefits, special treatment benefits, CSR, and service quality have direct and indirect impact on ethically questionable consumer behaviors in retailing. This study (...)
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  • Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities. [REVIEW]Rafael Bravo, Jorge Matute & José M. Pina - 2012 - Journal of Business Ethics 107 (2):129-146.
    This study explores the relevance of corporate social responsibility (CSR) as an element of the corporate identity of Spanish financial institutions. Specifically, it aims to analyze the CSR actions developed by financial entities through the analysis of all the available information disclosed in their websites. A content analysis applied to 82 banking institutions, followed by different quantitative analyses, reveals the multidimensionality of CSR. Findings show that, while the number of entities institutionalizing CSR values as core elements of their identities is (...)
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  • Will You Purchase Environmentally Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products.H. Onur Bodur, Kimberly M. Duval & Bianca Grohmann - 2015 - Journal of Business Ethics 129 (1):59-75.
    Research shows that commitment-based interventions are among the most effective strategies to encourage pro-environmental behaviors, but methods to elicit commitments from a large number of individuals are often costly and unrealistic. Predictions requests—a commitment-type strategy—are an effective mass-communication strategy and have the potential to influence pro-environmental behavior among large audiences. This research is the first to demonstrate that prediction requests in a consumer behavior context influence preference for environmentally friendly products. In addition, this research examines the role of individual and (...)
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  • Marketing’s Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues.C. B. Bhattacharya - 2010 - Business Ethics Quarterly 20 (4):617-641.
    While considerable attention has been given to the harm done to consumers by marketing, less attention has been given to the harm done by consumers as an indirect effect of marketing activities, particularly in regard to supply chains. The recent development of dramatically expanded global supply chains has resulted in social and environmental problems upstream that are attributable at least in part to downstream marketers and consumers. Marketers have responded mainly by using corporate social responsibility (CSR) communication to counter the (...)
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  • The CSR-Quality Trade-Off: When Can Corporate Social Responsibility and Corporate Ability Compensate Each Other?Guido Berens, Cees B. M. van Riel & Johan van Rekom - 2007 - Journal of Business Ethics 74 (3):233 - 252.
    This paper investigates under what conditions a good corporate social responsibility (CSR) can compensate for a relatively poor corporate ability (CA) (quality), and vice versa. The authors conducted an experiment among business administration students, in which information about a financial services company's CA and CSR was provided. Participants indicated their preferences for the company's products, stocks, and jobs. The results show that for stock and job preferences, a poor CA can be compensated by a good CSR. For product preferences, a (...)
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  • How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects.Boris Bartikowski, Fernando Fastoso & Heribert Gierl - 2021 - Journal of Business Ethics 169 (2):261-277.
    Drawing from cognitive learning theories we hypothesize that exposure to nationalistic appeals that suggest consumers should shun foreign brands for moral reasons increases the general belief in consumers that buying foreign brands is morally wrong. In parallel, drawing from the theory of psychological reactance we posit that such appeals may, against their communication goal, increase the reputation of foreign luxury brands. We term the juxtaposition of these apparently contradictory effects the “Ambivalence Hypothesis.” Further, drawing from prior research on source-similarity effects (...)
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  • The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country.Izaskun Agirre Aramburu & Irune Gómez Pescador - 2019 - Journal of Business Ethics 154 (3):701-719.
    The marketplace has seen significant growth in the demand for ‘ethical’ behavior, and banks are seeking to leverage customers’ perception in order to build a sustainable competitive advantage. In consequence, the concepts of corporate social responsibility and corporate reputation are of vital concern for academics and managers in terms of their potential impact on customers. This study seeks to contribute to the literature by examining the mediating role of corporate reputation on the relationship between perceived corporate social responsibility and customer (...)
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  • A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm.Alejandro Alvarado-Herrera, Enrique Bigne, Joaquín Aldas-Manzano & Rafael Curras-Perez - 2017 - Journal of Business Ethics 140 (2):243-262.
    The aim of this research is to develop and validate a measurement scale for consumer’s perceptions of corporate social responsibility using the three-dimensional social, environmental and economic conceptual approach as a theoretical basis. Based on the stages of measurement scale creation and validation suggested by DeVellis and supported by Churchill Jr.’s :64–73, 1979) suggestions, five different empirical studies are developed expressly and applied to consumers of tourist services. This research involves 1147 real tourists from 24 countries in two different cultural (...)
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  • Consumer Response to Corporate Hypocrisy From the Perspective of Expectation Confirmation Theory.Wang Zhigang, Zhang Lei & Liu Xintao - 2020 - Frontiers in Psychology 11.
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  • A Study of Key Success Factors of Service Enterprises in China.Min Zhang, Biying Jin, G. Alan Wang, Thong Ngee Goh & Zhen He - 2016 - Journal of Business Ethics 134 (1):1-14.
    This paper reports a study of the key success factors of what have been recognized as successful service enterprises in China, each considered representative of its respective industry. The grounded theory approach was used to analyze information collected from these enterprises, resulting in the identification of the attributes shared by these enterprises: customer-oriented service, service management, service innovation, and corporate social responsibility. Based on these attributes, a survey was conducted to verify the relationships among these attributes and important outcomes, namely (...)
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  • Modeling the Relationship Between Perceived Corporate Citizenship and Organizational Commitment Considering Organizational Trust as a Moderator.Yi-Ju Wang, Yuan-Hui Tsai & Chieh-Peng Lin - 2013 - Business Ethics: A European Review 22 (2):218-233.
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  • Modeling the Relationship Between Perceived Corporate Citizenship and Organizational Commitment Considering Organizational Trust as a Moderator.Yi-Ju Wang, Yuan-Hui Tsai & Chieh-Peng Lin - 2013 - Business Ethics, the Environment and Responsibility 22 (2):218-233.
    This study proposes a research model based on social identity theory, which examines the moderating role of organizational trust on the relationship between corporate citizenship and organizational commitment. In the model, organizational commitment is positively influenced by organizational trust and four dimensions of perceived corporate citizenship, including economic, legal, ethical and discretionary citizenship. The model paths are hypothesized to be moderated by organizational trust. Empirical testing using a survey of personnel from 12 large firms confirms most of our hypothesized effects. (...)
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  • Modeling Corporate Social Performance and Job Pursuit Intention: Mediating Mechanisms of Corporate Reputation and Job Advancement Prospects. [REVIEW]Rong-Tsu Wang - 2013 - Journal of Business Ethics 117 (3):569-582.
    An important issue for successful recruitment is to increase the pursuit intention of job seekers. This study discusses such issue by proposing a research model based on the signaling theory and the expectancy theory. In the model, this study hypothesizes that the perceived corporate social performance of job seekers positively affects their job pursuit intention and recommendation intention indirectly via the mediation of corporate reputation and job advancement prospects. The proposed hypotheses of this research are empirically tested using the data (...)
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  • How Does Corporate Social Responsibility Engagement Influence Word of Mouth on Twitter? Evidence From the Airline Industry.Tam Thien Vo, Xinning Xiao & Shuk Ying Ho - 2019 - Journal of Business Ethics 157 (2):525-542.
    Our study examines how a company’s engagement in corporate social responsibility influences word of mouth about the company on Twitter, particularly during a service delay. We use the airline industry as the study context. On the popular social medium Twitter, people post tweets about airline services and raise concerns about service delays when flights are delayed, canceled, or diverted. Drawing on the literature on legitimacy and the halo effect, we argue that a company’s CSR engagement enhances its corporate image, which (...)
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  • Modeling Job Pursuit Intention: Moderating Mechanisms of Socio-Environmental Consciousness. [REVIEW]Yuan-Hui Tsai, Sheng-Wuu Joe, Chieh-Peng Lin & Rong-Tsu Wang - 2014 - Journal of Business Ethics 125 (2):1-12.
    Many scholars have suggested the relationship between corporate social performance and its ability to attract a large number of high-quality job applicants, because previous literature indicates that employees with strong social awareness help create a high-performance organization. For that reason, an important issue for successful business recruitment is how to boost the pursuit intention of job seekers. This study discusses such issue by proposing a model based on signaling theory and cognitive dissonance theory. In the proposed model of this study, (...)
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  • Exploring Corporate Citizenship and Purchase Intention: Mediating Effects of Brand Trust and Corporate Identification.Yuan Hui Tsai, Sheng-Wuu Joe, Chieh-Peng Lin, Chou-Kang Chiu & Kuei-Tzu Shen - 2015 - Business Ethics: A European Review 24 (4):361-377.
    Corporate citizenship represents various organizational activities and status related to the organization's societal and stakeholder obligations. This study develops five different dimensions of corporate citizenship and examines the relationship between the five dimensions and purchase intention by including two key mediators. In the proposed model of this study, purchase intention is indirectly affected by economic, legal, ethical, general philanthropic, and strategic philanthropic citizenship via the mediation of corporate identification and brand trust. Empirical testing using a survey of 353 consumers from (...)
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  • A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility.Wenbin Sun & Rahul Govind - 2022 - Journal of Business Ethics 176 (1):89-109.
    The traditional understanding of corporate social responsibility has largely been focused on its downstream performance implications, particularly its associations with firms’ customer market metrics such as customer loyalty, customer satisfaction and customer co-creation as well as financial ones such as firm value, return on assets etc. However, given the close relationship between CSR and marketing that literature has identified, it is surprising that the relationship between a focal upstream construct, i.e. the marketing function’s power within a firm and the firm’s (...)
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  • Understanding Corporate Social Responsibility and Product Perceptions in Consumer Markets: A Cross-Cultural Evaluation. [REVIEW]Jaywant Singh, Maria del Mar Garcia de los Salmones Sanchez & Igancio Rodriguez del Bosque - 2008 - Journal of Business Ethics 80 (3):597-611.
    The concept of corporate social responsibility is becoming integral to effective corporate brand management. This study adopts a multidimensional and cross-country perspective of the concept and analyses consumer perceptions of behaviour of four leading consumer products manufacturers. Data was collected from consumers in two countries – Spain and the UK. The study analyses consumers’ degree of interest in corporate responsibility and its impact on their perception about the company. The findings here suggest a weak impact of company-specific communication on consumers’ (...)
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  • Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity.Vicenta Sierra, Oriol Iglesias, Stefan Markovic & Jatinder Jit Singh - 2017 - Journal of Business Ethics 144 (3):661-676.
    In the current socioeconomic environment, brands increasingly need to portray societal and ethical commitments at a corporate level, in order to remain competitive and improve their reputation. However, studies that relate business ethics to corporate brands are either purely conceptual or have been empirically conducted in relation to the field of products/goods. This is surprising because corporate brands are even more relevant in the services sector, due to the different nature of services, and the subsequent need to provide a consistent (...)
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  • Group Effects on Individual Attitudes Toward Social Responsibility.Davide Secchi & Hong T. M. Bui - 2018 - Journal of Business Ethics 149 (3):725-746.
    This study uses a quasi-experimental design to investigate what happens to individual socially responsible attitudes when they are exposed to group dynamics. Findings show that group engagement increases individual attitudes toward social responsibility. We also found that individuals with low attitudes toward social responsibility are more likely to change their opinions when group members show more positive attitudes toward social responsibility. Conversely, individuals with high attitudes do not change much, independent of group characteristics. To better analyze the effect of group (...)
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  • Measuring CSR Image: Three Studies to Develop and to Validate a Reliable Measurement Tool.Andrea Pérez & Ignacio Rodríguez del Bosque - 2013 - Journal of Business Ethics 118 (2):265-286.
    Although research on the corporate social responsibility (CSR) dimension of corporate image has notably increased in recent years, the definition and measurement of the concept for academic purposes still concern researchers. In this article, literature regarding the measurement of CSR image from a customer viewpoint is revised and areas of improvement are identified. A multistage method is implemented to develop and to validate a reliable scale based on stakeholder theory. Results demonstrate the reliability and validity of this new scale for (...)
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  • An Integrative Framework to Understand How CSR Affects Customer Loyalty Through Identification, Emotions and Satisfaction.Andrea Pérez & Ignacio Rodríguez del Bosque - 2015 - Journal of Business Ethics 129 (3):571-584.
    Because previous scholars have offered few comprehensive models to understand the benefits of corporate social responsibility image in terms of customer behaviour, the authors of this paper propose a hierarchy of effects model to study how customer perceptions of the social responsibility of companies influence customer affective and conative responses in a service context. The authors test a structural equation model using information collected directly from 1,124 customers of banking services in Spain. The findings demonstrate that corporate social responsibility image (...)
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  • Corporate Social Responsibility Practices of Colombian Companies as Perceived by Industrial Engineering Students.Silvia Teresa Morales-Gualdrón, Daniel Andrés La Rotta Forero, Juliana Andrea Arias Vergara, Juliana Montoya Ardila & Carolina Herrera Bañol - 2020 - Science and Engineering Ethics 26 (6):3183-3215.
    This work describes the perceptions that Industrial Engineering students have regarding Colombian firms’ corporate social responsibility practices. It also explores the incidence of gender, academic level, work experience and entrepreneurial intention on students’ vision. A survey with 70 CSR practices was designed based on previous research. Practices were grouped in ten dimensions: shareholders, customers, employees, suppliers, stakeholders, ethics, environment, legal, human rights and society. A representative sample of 142 students was used. Results show that students perceive a higher commitment of (...)
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  • Marketing’s Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues.N. Craig Smith, Guido Palazzo & C. B. Bhattacharya - 2010 - Business Ethics Quarterly 20 (4):617-641.
    While considerable attention has been given to the harm done to consumers by marketing, less attention has been given to the harm done by consumers as an indirect effect of marketing activities, particularly in regard to supply chains. The recent development of dramatically expanded global supply chains has resulted in social and environmental problems upstream that are attributable at least in part to downstream marketers and consumers. Marketers have responded mainly by using corporate social responsibility communication to counter the critique (...)
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