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  1. Rethinking Risk Attitude: Aspiration as Pure Risk. [REVIEW]Greg B. Davies - 2006 - Theory and Decision 61 (2):159-190.
    There exists no completely satisfactory theory of risk attitude in current normative decision theories. Existing notions confound attitudes to pure risk with unrelated psychological factors such as strength of preference for certain outcomes, and probability weighting. In addition traditional measures of risk attitude frequently cannot be applied to non-numerical consequences, and are not psychologically intuitive. I develop Pure Risk theory which resolves these problems – it is consistent with existing normative theories, and both internalises and generalises the intuitive notion of (...)
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