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  1. Viagra Selfhood: Pharmaceutical Advertising and the Visual Formation of Swedish Masculinity. [REVIEW]Cecilia Åsberg & Ericka Johnson - 2009 - Health Care Analysis 17 (2):144-157.
    Using material from the Pfizer sponsored website providing health information on erectile dysfunction to potential Swedish Viagra customers (www.potenslinjen.se), this article explores the public image of masculinity in relation to sexual health and the cultural techniques for creating pharmaceutical appeal. We zoom in on the targeted ideal users of Viagra, and the nationalized, racialized and sexualized identities they are assigned. As part of Pfizer’s marketing strategy of adjustments to fit the local consumer base, the ways in which Viagra is promoted (...)
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  • In the Flesh and the Gothic Pharmacology of Everyday Life; or Into and Out of the Gothic.Barry Murnane - 2016 - Text Matters - a Journal of Literature, Theory and Culture 6 (1):227-244.
    One of the key questions facing Gothic Studies today is that of its migration into and out of its once familiar generic or symbolic modes of representation. The BBC series In the Flesh addresses these concerns against the background of a neoliberal medical culture in which pharmaceutical treatments have become powerful tools of socio-economic normalization, either through inducing passivity or in heightening productivity, generating chemically adapted biomachines tuned to think and produce. But the pharmakon has always been a risky form (...)
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  • Making Death Matter : A Feminist Technoscience Study of Alzheimer's Sciences in the Laboratory.Tara Mehrabi - unknown
    This thesis is a contribution to feminist laboratory studies and a critical engagement with the natural sciences, or more precisely research on the biochemical workings and deadly relations of Alzheimer’s disease emanating from a year of field work in a Drosophila fly lab. The natural sciences have been a point of fascination within the field of gender studies for decades. Such sciences produce knowledge on what gets to count as nature and natural, healthy or sick, normal or not, and they (...)
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