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  1. Improving Self-Control: The Influence of Role Models on Intertemporal Choices.Gayannée Kedia, Hilmar Brohmer, Marc Scholten & Katja Corcoran - 2019 - Frontiers in Psychology 10.
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  • Cumulative Weighing of Time in Intertemporal Tradeoffs.Marc Scholten, Daniel Read & Adam Sanborn - 2016 - Journal of Experimental Psychology: General 145 (9):1177-1205.
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  • The Value of Nothing : Asymmetric Attention to Opportunity Costs Drives Intertemporal Decision Making.Daniel Read, C. Y. Olivola & D. Hardisty - 2017 - Management Science 63 (12).
    This paper proposes a novel account of why intertemporal decisions tend to display impatience: People pay more attention to the opportunity costs of choosing larger, later rewards than to the opportunity costs of choosing smaller, sooner ones. Eight studies show that when the opportunity costs of choosing smaller, sooner rewards are subtly highlighted, people become more patient, whereas highlighting the opportunity costs of choosing larger, later rewards has no effect. This pattern is robust to variations in the choice task, to (...)
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