The last half of this century witnessed a proliferation of competing and complimentary theories of argumentation, initiated by the methodological shift from the "product" to the "process" of argument. This paper considers the effect of that shift by c omparing the different logical and epistemic status various theories assign to the standards of argument analysis and evaluation. In view of such differences, I argue that the systematic study of argumentation must clearly demarcate the normative and emp irical study of argumentation (...) with sensitivity to both the limit and significance of each. (shrink)