Unified, all-purpose, philosophical models of reduction in science lack resources for capturing varieties of cross-scientific relations that have proven critical to understanding some scientific achievements. Not only do those models obscure the distinction between successional and cross-scientific relations, their preoccupations with the structures of both theories and things provide no means for accommodating the contributions to various sciences of theories and research about long-term diachronic processes involving large-scale, distributed systems. Darwin's theory of evolution by natural selection is the parade case. (...) Explanatory pluralism accommodates a wider range of connections between theories and inquiries in science than all-purpose models of reduction do. Consequently, it provides analytical tools for understanding the roles of the theoretical proposals about the evolution of the human mind/brain that have proliferated over the last two decades. Those proposals have testable implications pertaining to both structure and processing in the modern human mind/brain. An example of such research illustrates how those proposals and investigative tools and experiments cut across both explanatory levels and modes of analysis within the cognitive sciences and how those studies can yield evidence that bears on the assessment of competing theories and models. (shrink)

The pigeonhole principle is a well-known mathematical principle and is quite simple to understand. It goes as follows: If n items are placed into m containers, and if m (...) an identifier (nominal). They suggest quantities first need to be turned into categories. We believe this difference can instead be explained by pragmatic factors not taken into account in their study. We disambiguate the problems given to participants and study the effects of their disambiguation and the influence of different kinds of quantities: countable and mass. We show that using a problem with countable quantities instead of hair, usually understood as non-countable, increase the performance of participants, no longer distinguishable from that of the nominal problem. (shrink)

In the late summer of 1998, the authors, a cognitive scientist and a logician, started talking about the relevance of modern mathematical logic to the study of human reasoning, and we have been talking ever since. This book is an interim report of that conversation. It argues that results such as those on the Wason selection task, purportedly showing the irrelevance of formal logic to actual human reasoning, have been widely misinterpreted, mainly because the picture of logic current in psychology (...) and cognitive science is completely mistaken. We aim to give the reader a more accurate picture of mathematical logic and, in doing so, hope to show that logic, properly conceived, is still a very helpful tool in cognitive science. The main thrust of the book is therefore constructive. We give a number of examples in which logical theorizing helps in understanding and modeling observed behavior in reasoning tasks, deviations of that behavior in a psychiatric disorder (autism), and even the roots of that behavior in the evolution of the brain. (shrink)

It has been reported as a robust effect that people are likely to select a matching case in the Wason selection task. For example, they usually select the 5 case, in the Wason selection task with the conditional "if an E, then a not-5". This was explained by the matching bias account that people are likely to regard a matching case as relevant to the truth of the conditional (Evans, 1998). However, because a positive concept usually constructs a smaller set (...) than its negative one does (a rarity assumption), it is more effective to get information on the truth of the conditional in a positive set than in a negative set. Thus the optimal data selection account can also explain the effect. The set size of Q and matching by introducing negation were manipulated independently in four experiments. From the results it was inferred that the so-called matching bias was an amalgam of two different cognitive components-relevance judgement by matching and optimal data selection. (shrink)

Yama (2001) argued that the matching bias effect was an amalgam of a genuine matching effect and a set size effect. However, Evans (2002) pointed out some problems with Yama's argument. One was on the matching index used in Yama (2001). The others concerned a gap between Yama's (2001) interpretation of matching bias and Evans' (1998) recent discussions that had placed emphasis on the problem of implicit negation. I reply to these claims taking Oaksford (2002) into consideration. Further, I propose (...) a framework connecting context, goal, utility, and relevance, and including a hierarchical structure of goals. I argue that theories of reasoning can be developed and extended with the framework. (shrink)

This article studies the cognitive and communicative effects of typographical iconicity in poetry from the perspective of relevance theory. It argues that the visual aspect pertaining to an instance of typographical iconicity conveys a sensory impression, which perceptually resembles elements of the semantic material represented via the typographical iconicity’s lexical aspect. It is suggested that the non-propositional information relating to this impression can trigger the derivation of a wide array of weak implicatures which can combine to form an impressionistic and (...) indeterminate cognitive state described within relevance theory as a poetic effect. Furthermore, since the added effort, which the typographical iconicity requires to be perceived and processed, is offset by the derived implicatures, the use of typographical iconicity may be said to produce an optimally relevant level of processing. (shrink)

Mercier & Sperber (M&S) argue for their argumentative theory in terms of communicative abilities. Insights can be gained by extending the discussion beyond human reasoning to rodent and robot navigation. The selection of arguments and conclusions that are mutually reinforcing can be cast as a form of abductive reasoning that I argue underlies the construction of cognitive maps in navigation tasks.

According to Kanazawa (Psychol Rev 111:512–523, 2004), general intelligence, which he considers as a synonym of abstract thinking, evolved specifically to allow our ancestors to deal with evolutionary novel problems while conferring no advantage in solving evolutionary familiar ones. We present a study whereby the results contradict Kanazawa’s hypothesis by demonstrating that performance on an evolutionary novel problem (an abstract reasoning task) predicts performance on an evolutionary familiar problem (a social reasoning task).

In evolutionary biology, a trait is said to be optimal if it maximizes the fitness of the organism, that is, if the trait allows the organism to survive and reproduce better than any other competing trait would. In engineering, a design is said to be optimal if it complies with its functional requirements as well as possible. Cognitive science is both a biological and engineering discipline and hence it uses both notions of optimality. Unfortunately, the lack of a clear methodological (...) stance on this tissue has made it common for researchers to conflate these two kinds of optimality. In this paper, I argue that a strict distinction must kept in order to avoid inaccurate assumptions. (shrink)

Jerry Fodor's argument for an innate language of thought continues to be a hurdle for researchers arguing that natural languages provide us with richer conceptual systems than our innate cognitive resources. I argue that because the logical/formal terms of natural languages are given a usetheory of meaning, unlike predicates, logical/formal terms might be learned without a mediating internal representation. In that case, our innate representational system might have less logical structure than a natural language, making it possible that we augment (...) our innate representational system and improve our ability to think by learning a natural language. (shrink)

Reasoning research has focussed mainly on the type of cognitive processes involved when representing premises and when producing conclusions. But less is known about the factors that guide these representational and inferential processes. What premises are actually taken as input in reasoning? And what conclusions are intended? In this paper it is argued that considerations of relevance (Sperber and Wilson, Relevance: communication and cognition. Blackwell, Oxford, 1995) are helpful for addressing these issues as a pragmatic analysis of two sorts of (...) tasks is carried out, Wason’s 2-4-6 problem (Study 1) and a conditional reasoning problem (Study 2). Study 1 indicates that the way this task is communicated may encourage participants to consider misleading information as highly relevant for solving it. Two experiments go on to show that when the relevance of misleading information is contextually diminished, participants are more efficient at providing the correct solution. Study 2 compares the production rate of two sorts of conclusions: logically valid but weakly relevant conclusions and invalid but relevant and pragmatically justified conclusions. This study shows that the relevance of conclusions determines to a large extent whether or not they will be produced. (shrink)

Reasoning research suggests that people use more stringent criteria when they evaluate others' arguments than when they produce arguments themselves. To demonstrate this “selective laziness,” we used a choice blindness manipulation. In two experiments, participants had to produce a series of arguments in response to reasoning problems, and they were then asked to evaluate other people's arguments about the same problems. Unknown to the participants, in one of the trials, they were presented with their own argument as if it was (...) someone else's. Among those participants who accepted the manipulation and thus thought they were evaluating someone else's argument, more than half rejected the arguments that were in fact their own. Moreover, participants were more likely to reject their own arguments for invalid than for valid answers. This demonstrates that people are more critical of other people's arguments than of their own, without being overly critical: They are better able to tell valid from invalid arguments when the arguments are someone else's rather than their own. (shrink)

Mercier & Sperber (M&S) claim that the phenomenon of belief bias provides fundamental support for their argumentative theory and its basis in intuitive judgement. We propose that chronometric evidence necessitates a more nuanced account of belief bias that is not readily captured by argumentative theory.

We review the various explanations that have been offered toaccount for subjects'' behaviour in Wason ''s famous selection task. Weargue that one element that is lacking is a good understanding ofsubjects'' semantics for the key expressions involved, and anunderstanding of how this semantics is affected by the demands the taskputs upon the subject''s cognitive system. We make novel proposals inthese terms for explaining the major content effects of deonticmaterials. Throughout we illustrate with excerpts from tutorialdialogues which motivate the kinds of (...) analysis proposed. Our long termgoal is an integration of the various insights about conditionalreasoning on offer from different cognitive science methodologies. Thepurpose of this paper is to try to draw the attention of logicians andsemanticists to this area, since we believe that empirical investigationof the cognitive processes involved could benefit from semanticanalyses. (shrink)

Short abstract (98 words). Reasoning is generally seen as a means to improve knowledge and make better decisions. However, much evidence shows that reasoning often leads to epistemic distortions and poor decisions. This suggests that the function of reasoning should be rethought. Our hypothesis is that the function of reasoning is argumentative. It is to devise and evaluate arguments intended to persuade. Reasoning so conceived is adaptive given humans’ exceptional dependence on communication and vulnerability to misinformation. A wide range of (...) evidence in the psychology of reasoning and decision making can be reinterpreted and better explained in the light of this hypothesis. (shrink)

Ranking theory is a formal epistemology that has been developed in over 600 pages in Spohn's recent book The Laws of Belief, which aims to provide a normative account of the dynamics of beliefs that presents an alternative to current probabilistic approaches. It has long been received in the AI community, but it has not yet found application in experimental psychology. The purpose of this paper is to derive clear, quantitative predictions by exploiting a parallel between ranking theory and a (...) statistical model called logistic regression. This approach is illustrated by the development of a model for the conditional inference task using Spohn's ranking theoretic approach to conditionals. (shrink)

This paper examines precursors and consequents of perceived relevance of a proposition A for a proposition C. In Experiment 1, we test Spohn's assumption that ∆P = P − P is a good predictor of ratings of perceived relevance and reason relations, and we examine whether it is a better predictor than the difference measure − P). In Experiment 2, we examine the effects of relevance on probabilistic coherence in Cruz, Baratgin, Oaksford, and Over's uncertain “and-to-if” inferences. The results suggest (...) that ∆P predicts perceived relevance and reason relations better than the difference measure and that participants are either less probabilistically coherent in “and-to-if” inferences than initially assumed or that they do not follow P = P. Results are discussed in light of recent results suggesting that the Equation may not hold under conditions of irrelevance or negative relevance. (shrink)

Cet article traite du lien entre l’implicite et les grands principes d’inférence. L’implicite est une catégorie étendue qu’il n’est pas facile de circonscrire. Un des acquis de la pragmatique post-gricéenne est que les inférences entrent déjà en ligne de compte pour dériver « ce qui est dit » ou les explicatures, repoussant ainsi les frontières de la notion d’implicite. Nous montrons que les principes d’inférence postulés ne sont pas à l’abri d’être contredits dans les faits, compromettant ainsi leur validité. Cependant, (...) il est en partie possible de ne pas y recourir si, à la suite de Recanati, on considère qu’un modèle parallèle, associatif, est à même de conduire à la reconstruction de « ce qui est dit ». Il demeure toutefois nécessaire de les invoquer de façon minimale pour dériver une classe spécifique d’assomptions présentée ici, tout comme pour rendre compte du fait qu’une présomption générale de coopération ou de pertinence semble être émise par défaut, invitant les allocutaires à fournir un certain effort interprétatif lorsque le sens d’un énoncé n’apparaît pas tout de suite clairement. (shrink)

Cet article traite du lien entre l’implicite et les grands principes d’inférence. L’implicite est une catégorie étendue qu’il n’est pas facile de circonscrire. Un des acquis de la pragmatique post-gricéenne est que les inférences entrent déjà en ligne de compte pour dériver « ce qui est dit » ou les explicatures, repoussant ainsi les frontières de la notion d’implicite. Nous montrons que les principes d’inférence postulés ne sont pas à l’abri d’être contredits dans les faits, compromettant ainsi leur validité. Cependant, (...) il est en partie possible de ne pas y recourir si, à la suite de Recanati, on considère qu’un modèle parallèle, associatif, est à même de conduire à la reconstruction de « ce qui est dit ». Il demeure toutefois nécessaire de les invoquer de façon minimale pour dériver une classe spécifique d’assomptions présentée ici, tout comme pour rendre compte du fait qu’une présomption générale de coopération ou de pertinence semble être émise par défaut, invitant les allocutaires à fournir un certain effort interprétatif lorsque le sens d’un énoncé n’apparaît pas tout de suite clairement. (shrink)

Samuels and Stich explore the debate over the extent to which ordinary human reasoning and decision making is rational. One prominent cluster of views, often associated with the heuristics and biases tradition in psychology, maintains that human reasoning is, in important respects, normatively problematic or irrational. Samuels and Stich start by sketching some key experimental findings from this tradition and describe a range of pessimistic claims about the rationality of ordinary people that these and related findings are sometimes taken to (...) support. Such pessimistic interpretations of the experimental findings have not gone unchallenged however: Samuels and Stich outline some of the research on reasoning that has been done by evolutionary psychologists and sketch a cluster of more optimistic theses about ordinary reasoning that such psychologists defend. Although Samuels and Stich think that the most dire pronouncements made by writers in the heuristics and biases tradition are unwarranted, they also maintain that the situation is rather more pessimistic than sometimes suggested by evolutionary psychologists. They conclude by defending this “middle way” and sketch a family of “dual processing” theories of reasoning which, they argue, offer some support for the moderate interpretation they advocate. (shrink)

The hypothesis that human reasoning and decision-making can be roughly modeled by Expected Utility Theory has been at the core of decision science. Accumulating evidence has led researchers to modify the hypothesis. One of the latest additions to the field is Dual Process theory, which attempts to explain variance between participants and tasks when it comes to deviations from Expected Utility Theory. It is argued that Dual Process theories at this point cannot replace previous theories, since they, among other things, (...) lack a firm conceptual framework, and have no means of producing independent evidence for their case. (shrink)

This paper reviews the largely psychological literature surrounding apparent failures of human rationality (sometimes referred to as 'the Rationality Wars') and locates it with respect to concepts and issues within more traditional epistemological inquiry. The goal is to bridge the gap between these two large and typically disconnected literatures – concerning rationality and the psychology of human reasoning, on the one hand, and epistemological theories of justified or rational belief, on the other – and to do so in such as (...) way as to expose interesting points of contact and convergence between them. (shrink)

This paper reviews the psychological investigation of reasoning with conditionals, putting an emphasis on recent work. In the first part, a few methodological remarks are presented. In the second part, the main theories of deductive reasoning (mental rules, mental models, and the probabilistic approach) are considered in turn; their content is summarised and the semantics they assume for if and the way they explain formal conditional reasoning are discussed, in particular in the light of experimental work on the probability of (...) conditionals. The last part presents the recent shift of interest towards the study of conditional reasoning in context, that is, with large knowledge bases and uncertain premises. (shrink)

Three experiments investigated the contrasting predictions of the evolutionary and decision-theoretic approaches to deontic reasoning. Two experiments embedded a hazard management (HM) rule in a social contract scenario that should lead to competition between innate modules. A 3rd experiment used a pure HM task. Threatening material was also introduced into the antecedent, p, of a deontic rule, if p then must q. According to the evolutionary approach, more HM responses (Cosmides & Tooby, 2000) are predicted when p is threatening, whereas (...) decision theory predicts fewer. All 3 experiments were consistent with decision theory. Other theories are discussed, and it is concluded that they cannot account for the behavior observed in these experiments. (shrink)

Performance on the Wason selection task varies with content. This has been taken to demonstrate that there are different cognitive modules for dealing with different conceptual domains. This implication is only legitimate if our underlying cognitive architecture is formal. A non-formal system can explain content-sensitive inference without appeal to independent inferential modules.

The two main psychological theories of the ordinary conditional were designed to account for inferences made from assumptions, but few premises in everyday life can be simply assumed true. Useful premises usually have a probability that is less than certainty. But what is the probability of the ordinary conditional and how is it determined? We argue that people use a two stage Ramsey test that we specify to make probability judgements about indicative conditionals in natural language, and we describe experiments (...) that support this conclusion. Our account can explain why most people give the conditional probability as the probability of the conditional, but also why some give the conjunctive probability. We discuss how our psychological work is related to the analysis of ordinary indicative conditionals in philosophical logic. (shrink)

In two experiments, we investigated how people interpret and reason with realistic conditionals in the form of inducements (i.e., promises and threats) and advice (i.e., tips and warnings). We found that inducements and advice differed with respect to the degree to which the speaker was perceived to have (a) control over the consequent, (b) a stake in the outcome, and (c) an obligation to ensure that the outcome occurs. Inducements and advice also differed with respect to perceived sufficiency and necessity, (...) as well as the degree to which these statements were perceived to be effective in changing the behaviour described in the antecedent of the conditional. Multiple regression analyses indicated that perceived control over the consequent, necessity, and sufficiency emerged as the best predictors of (a) the degree to which statements were perceived to be effective in changing the behaviour of the addressee, and (b) inference patterns on a conditional arguments task. (shrink)

On the surface, self-centred emotions like shame or pride are related to subtle understandings of one's own identity and relevant objects (Taylor 1985; Ben Ze'ev 2000). Changes of beliefs about these objects often result in changes in the related emotions.If I am very proud that, on the first of April, I won the Jacques Chirac Prize for moral philosophy and then realize that it was just an April Fool's joke, my pride will probably vanish. I will probably be ashamed that (...) I believed it. Cases like this support the idea that having beliefs is a necessary condition for feeling pride or shame.If this is true and if we endorse Jerry Fodor's views about modularity, it follows that shame can't be modular because, according to these views, no beliefs or other central mental processes are supposed to be involved in the operation of modules (Fodor 1983). Further, contempt, derision, or avoidance are supposed to be typical causes of shame, but they may trigger other emotions as well: hatred, anger, self-pity, or sadness, etc. (shrink)

Oaksford and Chater (1994) proposed to analyse the Wason selection task as an inductive instead of a deductive task. Applying Bayesian statistics, they concluded that the cards that participants tend to select are those with the highest expected information gain. Therefore, their choices seem rational from the perspective of optimal data selection. We tested a central prediction from the theory in three experiments: card selection frequencies should be sensitive to the subjective probability of occurrence for individual cards. In Experiment 1, (...) expected frequencies of the p- and the q-card were manipulated independently by concepts referring to large vs. small sets. Although the manipulation had an effect on card selection frequencies, there was only a weak correlation between the predicted and the observed patterns. In the second experiment, relative frequencies of individual cards were manipulated more directly by explicit frequency information. In addition, participants estimated probabilities for the four logical cases and of the conditional statement itself. The experimental manipulations strongly affected the probability estimates, but were completely unrelated to card selections. This result was replicated in a third experiment. We conclude that our data provide little support for optimal data selection theory. (shrink)

A recent development in the cognitive science of reasoning has been the emergence of a probabilistic approach to the behaviour observed on ostensibly logical tasks. According to this approach the errors and biases documented on these tasks occur because people import their everyday uncertain reasoning strategies into the laboratory. Consequently participants' apparently irrational behaviour is the result of comparing it with an inappropriate logical standard. In this article, we contrast the probabilistic approach with other approaches to explaining rationality, and then (...) show how it has been applied to three main areas of logical reasoning: conditional inference, Wason's selection task and syllogistic reasoning. (shrink)

Four experiments investigated the effects of probability manipulations on the indicative four card selection task (Wason, 1966, 1968). All looked at the effects of high and low probability antecedents (p) and consequents (q) on participants' data selections when determining the truth or falsity of a conditional rule, if p then q . Experiments 1 and 2 also manipulated believability. In Experiment 1, 128 participants performed the task using rules with varied contents pretested for probability of occurrence. Probabilistic effects were observed (...) which were partly consistent with some probabilistic accounts but not with non-probabilistic approaches to selection task performance. No effects of believability were observed, a finding replicated in Experiment 2 which used 80 participants with standardised and familiar contents. Some effects in this experiment appeared inconsistent with existing probabilistic approaches. To avoid possible effects of content, Experiments 3 (48 participants) and 4 (20 participants) used abstract material. Both experiments revealed probabilistic effects. In the Discussion we examine the compatibility of these results with the various models of selection task performance. (shrink)

In this paper the arguments for optimal data selection and the contrast class account of negations in the selection task and the conditional inference task are summarised, and contrasted with the matching bias approach. It is argued that the probabilistic contrast class account provides a unified, rational explanation for effects across these tasks. Moreover, there are results that are only explained by the contrast class account that are also discussed. The only major anomaly is the explicit negations effect in the (...) selection task (Evans, Clibbens, & Rood, 1996), which it is argued may not be the result of normal interpretative processes. It is concluded that the effects of negation on human reasoning provide good evidence for the view that human reasoning processes may be rational according to a probabilistic standard. (shrink)

The connective or can be treated as an inclusive disjunction or else as an exclusive disjunction. Although researchers are aware of this distinction, few have examined the conditions under which each interpretation should be anticipated. Based on linguistic-pragmatic analyses, we assume that interpretations are initially inclusive before either (a) remaining so, or (b) becoming exclusive by way of an implicature ( but not both ). We point to a class of situations that ought to predispose disjunctions to inclusive interpretations and (...) to situations that encourage exclusive interpretations. A disjunction's ultimate interpretation is based on its potential informativeness, where the interpretation of the disjunctive utterance having the smallest number of true conditions is considered most informative. Our investigation leads to five experiments employing arbitrary materials. Among the problems expected to encourage inclusive interpretations are those that present disjunctions in the antecedents of conditionals and in question forms. The best candidates to produce implicatures are those disjunctions that underdetermine an expected conjunctive conclusion, although other disjunctive utterances that are more informative as exclusive are discussed and tested. (shrink)

Cummins (this issue) puts the case for an innate module for deontic reasoning. We argue that this case is not persuasive. First, we claim that Cummins’evolutionary arguments are neutral regarding whether deontic reasoning is learned or innate. Second, we argue that task differences between deontic and indicative reasoning explain many of the phenomena that Cummins takes as evidence for a deontic module. Third, we argue against the suggestion that deontic reasoning is superior to indicative reasoning, either in adults or children. (...) Finally, we re‐evaluate Cummins’interpretation of differences in children's performance on deontic and indicative versions of Wason's selection task. (shrink)

Abstract How do people find arguments while engaged in a discussion? Following an analogy with visual search, a mechanism that performs this task is described. It is a metarepresentational device that examines representations in a mostly serial manner until it finds a good enough argument supporting one’s position. It is argued that the mechanism described in dual process theories as ‘system 2’, or analytic reasoning fulfills these requirements. This provides support for the hypothesis that reasoning serves an argumentative function. Content (...) Type Journal Article Pages 1-20 DOI 10.1007/s10503-011-9256-1 Authors Hugo Mercier, Philosophy, Politics and Economics Program, University of Pennsylvania, 313 Cohen Hall, 249 South 36th Street, Philadelphia, PA 19104, USA Journal Argumentation Online ISSN 1572-8374 Print ISSN 0920-427X. (shrink)

. This paper describes a cross-cultural and developmental research project on naïve or folk biology, that is, the study of how people conceptualize nature. The combination of domain specificity and cross-cultural comparison brings a new perspective to theories of categorization and reasoning and undermines the tendency to focus on “standard populations.” From the standpoint of mainstream cognitive psychology, we find that results gathered from standard populations in industrialized societies often fail to generalize to humanity at large. For example, similarity-driven typicality (...) and diversity effects and basic level phenomena either are not found or pattern differently when we move beyond undergraduates. From the perspective of domain-specificity, standard populations may yield misleading results, because such populations represent examples of especially impoverished experience with respect to nature. Conceptions of humans as biological kinds vary with cultural milieu and input conditions. We also show certain phenomena that are robust across populations, consistent with notions of domain-specificity. (shrink)

The disjunction effect (Tversky and Shafir in Psychol Sci 3:305–309, 1992) occurs when decision makers prefer option x (versus y) when knowing that event A occurs and also when knowing that event A does not occur, but they refuse x (or prefer y) when not knowing whether or not A occurs. This form of incoherence violates Savage’s (Cognition 57:31–95, 1954) sure-thing principle, one of the basic axioms of the rational theory of decision-making. The phenomenon was attributed to a lack of (...) clear reasons for accepting an option (x) when the subjects are under uncertainty. Through a pragmatic analysis of the task and a consequent reformulation of it, we show that the effect does not depend on the presence of uncertainty, but on the introduction into the text-problem of a non-relevant goal. (shrink)

Decades of research have investigated the complex role of source credibility in attitude persuasion. Current theories of persuasion predict that when messages are thoughtfully scrutinized, argument strength will tend to have a greater effect on attitudes than source credibility. Source credibility can affect highly elaborated attitudes, however, when individuals evaluate material that elicits low attitude extremity. A recently proposed model called the guru effect predicts that source credibility can also cause attitudinal change by biasing the interpretation of pragmatically ambiguous material. (...) The present studies integrate models of explanatory pragmatics and persuasion in order to empirically assess these hypotheses. Experiment 1 found that text difficulty and attitude neutrality reflect independent persuasion variables. Experiment 2 found that higher source credibility causes more favorable attitudes toward messages eliciting low attitude extremity. Text difficulty was not found to have a significant effect on attitudes. These results confirm the predictions of prior social cognition research but no do not support the guru effect model. The implications of these studies for pragmatics and persuasion research as well as the value of interdisciplinary research between these fields are discussed. (shrink)

The linguistic and cognitive sciences have severely underestimated the degree of linguistic diversity in the world. Part of the reason for this is that we have projected assumptions based on English and familiar languages onto the rest. We focus on some distortions this has introduced, especially in the study of semantics.