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  1. Juggling through hoops: Implementing ethics policies in applied language studies. [REVIEW]Janna Fox, Natasha Artemeva, Richard Darville & Devon Woods - 2006 - Journal of Academic Ethics 4 (1-4):77-99.
    This article reports on a collective effort to position ethics policies within the context of a specific discipline – Applied Language Studies (ALS). Through a discussion of challenges to ALS-specific pedagogical and research practices, this article highlights (1) the need for consistency across institutional Research Ethics Boards in the application of general principles of ethics review, and (2) the recognition of local considerations that are informed by disciplinary approaches not envisioned in current ethics policies. Ethics policies that are driven by (...)
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  • `Click here': the impact of new media on the encoding of persuasive messages in direct marketing.Ming Cheung - 2008 - Discourse Studies 10 (2):161-189.
    With the increasing popularity of the Internet, email marketing has become a convenient and dynamic mode of communication that enables business organizations and personal sellers to promote their products or services at a much lower cost and with a potentially more global reach. This article aims to examine the impact of new media on the encoding of persuasive messages in sales emails as a channel of direct marketing, and the extent to which the use of new media influences the overall (...)
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