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  1. Youth materialism and consumer ethics: do Gen Z adolescents’ self-concepts (power and self-esteem) vary across cultures (China vs. France)?Elodie Gentina & Thomas Li-Ping Tang - 2024 - Ethics and Behavior 34 (2):120-150.
    Youth materialism excites adolescents’ unethical consumer beliefs (UCB-dishonesty). We develop a second-stage moderated mediation model, investigate the relationships between materialism and Generation Z teenagers’ consumer ethics (UCB-dishonesty), and treat two self-concept mechanisms (power and self-esteem) as dual mediators and culture as a moderator (China vs. France). We theorize that materialism enhances power (public self) and reduces self-esteem (private self). French adolescents’ sense of power increases UCB more than their Chinese counterparts. Chinese teenagers’ self-esteem reduces UCB more than their French counterparts. (...)
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