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  1. Perceptual and Conceptual Visual Rhetoric: The Case of Symmetric Object Alignment.Joost Schilperoord, Alfons Maes & Heleen Ferdinandusse - 2009 - Metaphor and Symbol 24 (3):155-173.
    This article identifies the structural and conceptual aspects of a visual construction often used in advertisements to establish a metaphoric or associative relation, that is, symmetric object alignment (SOA). It offers an account of the formal ingredients of SOA, which fall into two groups: object-constitutive factors (like size, shape, and color) and object-depictment factors (like perspective, orientation, and distance from viewing point). Both factors allow us to treat SOA as a visual rhetorical scheme. We also discuss how SOA relates to (...)
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  • Metaphor and Coupling: An Embodied, Action-Oriented Perspective.Norman Y. Teng - 2006 - Metaphor and Symbol 21 (2):67-85.
    This study offers an embodied, action-oriented perspective on metaphor. It weaves together 3 theoretical ideas: (a) Lakoff & Johnson's (1980a, 1980b, 1980c; Lakoff, 1993) idea that metaphors are cross-domain conceptual mappings, (b) Lakoff & Johnson's (1999) idea that individuals are coupled to the world through embodied interactions with the environment, on which their sense of what is real is based, and (c) Gibbs's (1999) nascent idea that metaphors can be off-loaded into the cultural world. I argue that metaphors, as cross-domain (...)
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  • Book Review. [REVIEW]Charles Forceville - 2004 - Metaphor and Symbol 19 (1):83-89.
    The Way We Think: Conceptual Blending and the Mind's Hidden Complexities. Gilles Fauconnier and Mark Turner, New York: Basic Books, 2002, xvii + 440 pages, $35.00 (hardback), $20.00 (paperback).
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  • Reconsidering “Image Metaphor” in the Light of Perceptual Simulation Theory.Elisabeth El Refaie - 2015 - Metaphor and Symbol 30 (1):63-76.
    “Image metaphor” is defined in Conceptual Metaphor Theory as a mapping of visual structure from one entity onto another based on the mental images they evoke. It is considered an exceptional, one-off phenomenon that can be distinguished clearly from prototypical conceptual metaphors. However, according to Perceptual Simulation Theory, all language, both literal and nonliteral, is understood partially by simulating in our minds what it would be like to actually perceive the things that are being described, which suggests that visualization is (...)
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  • With the Past in Front of the Character: Evidence for Spatial-Temporal Metaphors in Cinema.Maarten Coëgnarts & Peter Kravanja - 2015 - Metaphor and Symbol 30 (3):218-239.
    Cognitive research on Ego-Reference-Point models of time in English traditionally shows that “FUTURE IS IN FRONT OF EGO” and “PAST IS IN BACK OF EGO.” Recently, however, this view has been challenged by other results, showing that there exists a major static model of time wherein “FUTURE IS IN BACK OF EGO” and “PAST IS IN FRONT OF EGO.” However, evidence for both conceptual systems comes predominantly from linguistic and gestural forms of expression. For instance, convincing empirical evidence coming from (...)
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