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  1. The Aesthetic Turn in Green Marketing: Environmental Consumer Ethics of Natural Personal Care Products.Anne Marie Todd - 2004 - Ethics and the Environment 9 (2):86-102.
    : Green consumerism is on the rise in America, but its environmental effects are contested. Does green marketing contribute to the greening of American consciousness, or does it encourage corporate greenwashing? This tenuous ethical position means that eco-marketers must carefully frame their environmental products in a way that appeals to consumers with environmental ethics and buyers who consider natural products as well as conventional items. Thus, eco-marketing constructs a complicated ethical identity for the green consumer. Environmentally aware individuals are already (...)
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  • Consumer Aesthetics and Environmental Ethics: Problems and Possibilities.Yuriko Saito - 2018 - Journal of Aesthetics and Art Criticism 76 (4):429-439.
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