If knowledge is the norm of practical reasoning, then we should be able to alter people's behavior by affecting their knowledge as well as by affecting their beliefs. Thus, as Roy Sorensen (2010) suggests, we should expect to find people telling lies that target knowledge rather than just lies that target beliefs. In this paper, however, I argue that Sorensen's discovery of “knowledge-lies” does not support the claim that knowledge is the norm of practical reasoning. First, I use a Bayesian (...) framework to show that in each of Sorensen's examples, knowledge-lies alter people's behavior by affecting their beliefs. Second, I show that while we can imagine lies that target knowledge without targeting beliefs, they cannot alter people's behavior. In other words, knowledge-lies actually work (i.e., manipulate behavior) by targeting beliefs or they do not work at all. (shrink)

Corporations have scrambled to bring to market products positioned and advertised as addressing the needs of the environmentally-conscious consumer. The vast majority of claims presented in support of these products are best described, however, as confused, misleading or outright illegal. Ethical considerations have not yet been integrated into environmental marketing, and as a result, long-term harm on both the individual and societal level may result. A framework for reversing this trend is presented. It identifies the sequence of actions necessary for (...) the development and communication of ethical environmental marketing claims. The sequence is based upon two aspects of ethical theory: moral style and normative behavior. Specific implications for marketers'' actions at each stage in the sequence of framework development are also discussed. (shrink)

It is widely agreed that deception of the enemy can be morally permissible in war. However, the question of the morally acceptable limits to deception in war has barely been explored in contemporary ethics. This paper defends the thesis that there are no moral limits on military deception per se, that is, no limits based on the ethics of truthfulness. Rather, all moral restriction against deception in war is based on another moral principle: military deception is morally unacceptable only when (...) it violates the principle of not harming those who do not intend to harm us. (shrink)