This paper challenges the claim, made by French sociologist andphilosopher, Jean Baudrillard in The Spirit of Terrorism, that contemporary“Islamic” terrorism as exemplified by the 9/11 attacks in the United States isa phenomenon that defies morality. By considering alternative explanationsand applying a thought experiment, we find that Baudrillard’s claim shouldbe rejected because it is based on invalid premises and inconsistencies.The problematic premises include Baudrillard’s statements that terror is aneffective strategy and the only means available to marginalized group seekingto oppose Western globalization. (...) We argue that contemporary terrorism cannotlie beyond the limits of morality, and we suggest that the main cause of theupsurge in terrorist incidents today lies in the logic of Western globalization, orthe consumption system, that has given rise to simulation. (shrink)