Business and Its EnvironmentThe best-selling Business and Society book at the graduate level, provides managerial perspective on the challenges arising in the environment of business. It provides a structured and disciplinary approach to addressing management issues of growing importance to the performance of companies. This approach brings together the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the environment of business. This book is aimed for MBA and undergraduate courses in the Environment of Business, Business and Government, Business and Society, Business and Public Policy. *Contains new conceptual material on nonmarket strategy and corporate responsibility and ethics. *27 new cases on companies including Microsoft, Nike, Federal Express, Echolon, Shell, Eastman Kodak, and Advanced Technologies Laboratories. *Conceptual frameworks based on the disciplines of economics, political science, law, and ethics, and applied to the environment of business in the United States and in other countries. *Emphasizes the formulation of effective and responsible strategies for managing in the firm's environment. *Addresses international and global issues. Contains |
Contents
The Four Is | 6 |
Change in the Nonmarket Environment | 17 |
Cases | 23 |
Copyright | |
32 other sections not shown
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activists activities administrative agencies agreement alternative analysis antitrust Association benefits bill Boeing Brent Spar campaign Cemex Chapter China committee companies competition concerns Congress consumers corporate costs countries court CPSC daylight saving decision develop economic effective efficiency emissions employees environmental ethical European European Union example federal firms Greenpeace important incentives increase individuals industry institutions interest groups involved Japan Japanese keiretsu Kodak labor legislation Leland Stanford Levi Strauss liability lobbying manufacturers McDonald's ment merger Microsoft million moral MTBE nonmarket action nonmarket environment nonmarket issues nonmarket strategies Norplant organizations party percent Pizza Hut political action pollution president principles protection reduce regulation regulatory relationships responsibility result retailers rule rule utilitarianism safety Senate social standards sumers testing tion Toshiba trade Union United utilitarianism vote Wall Street Journal