Repetition and Boredom in a Perceptual Fluency/ Attributional Model of Affective Judgements
In the present set of studies, the effect of repeated processing of stimuli on boredom was investigated using a Turkish word paradigm from earlier repetition-liking research. Words were pronounced 3, 9,
or 27 times each. Study length was manipulated across three studies (short, medium, or long; total N = 186) by adding more words in order to reduce the salience of the repetition schedule. Words were also
either consistently or inconsistently pronounced. In line with a perceptual fluency/attributional model, boredom appeared with increasing repetitions in the short study, but it disappeared with increasing
length of the study. As the boredom effect disappeared, consistency of the pronunciation became increasingly more important for liking judgements. Follow-up ratings six months after the short study showed
that liking had increased for frequently presented words, and that consistency affected liking judgements. The results show that boredom is a joint effect of increasing fluency of processing and increased
probability that this effect will be attributed to liking.
Document Type: Research Article
Publication date: 01 July 1998
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