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Ethical implications of the relationship of purpose to role and function in public relations

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Authors and Affiliations

  1. School of Journalism, University of Oregon, 97403, Engene, OR, USA

    Thomas H. Bivins

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  1. Thomas H. Bivins
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Thomas H. Bivins teaches public relations in the School of Journalism, University of Oregon. Prior to coming to Oregon in 1985, he taught at the University of Delaware for three years and spent 15 years working in the mass media including public relations, advertising, radio, television, and editorial cartooning.

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Bivins, T.H. Ethical implications of the relationship of purpose to role and function in public relations. J Bus Ethics 8, 65–73 (1989). https://doi.org/10.1007/BF00382018

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  • DOI: https://doi.org/10.1007/BF00382018

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