An Overview of the Public Relations FunctionThis book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. |
Contents
ibebowen02 | 9 |
ibebowen03 | 15 |
ibebowen04 | 25 |
ibebowen05 | 37 |
ibebowen06 | 47 |
ibebowen07 | 59 |
ibebowen08 | 77 |
ibebowen09 | 87 |
ibebowen10 | 103 |
ibebowen11 | 129 |
ibebowen12 | 151 |
ibebowen13n | 165 |
| 171 | |
| 179 | |
Other editions - View all
An Overview of the Public Relations Function Shannon A. Bowen,Shannon Bowen,Brad Rawlins,Thomas R. Martin No preview available - 2010 |
An Overview of the Public Relations Function Shannon A. Bowen,Brad Rawlins,Thomas R. Martin No preview available - 2019 |
Common terms and phrases
achieve action active activist agencies allows analysis approach areas awareness become behavior building called Chapter clients communication concern conducted consider corporate create culture customers decision defined develop discussed effective efforts employees Entergy environment ethical evaluation example Excellence executive external Figure focus focused function goals groups Grunig Home identify impact important increase industry interest internal involved issues management knowledge levels maintain major marketing means measure meetings messages moral normally objectives officer operate organization organization’s organizational outcome positive practice problem professional programs public affairs public relations public relations function public relations management relationships reporting requires responsibilities role situation social specific stakeholders steps strategic strategy structure subfunctions success tactics tion understand United values