Language and Materiality: Ethnographic and Theoretical Explorations

Front Cover
Jillian R. Cavanaugh, Shalini Shankar
Cambridge University Press, Oct 19, 2017 - Language Arts & Disciplines - 303 pages
Machine generated contents note: 1. Introduction: approaching language materially Shalini Shankar and Jillian R. Cavanaugh; 2. Curated conversation: materiality: it's the stuff! Webb Keane and Michael Silverstein; Part I. Texts, Objects, Mediality: 3. Essay: Japan's trendy word grand prix and Kanji of the year: commodified language forms in multiple contexts Laura Miller; 4. Essay: fontroversy! Or, how to care about the shape of language Keith M. Murphy; 5. Comment: physicality and texts Jennifer Dickinson; 6. Essay: spelling materiality: the branded business of competitive spelling Shalini Shankar; Part II. Transformation, Aesthetics, Embodiment: 7. Comment: why bodies matter Mary Bucholtz; 8. Essay: how the sausage gets made: food safety and the mediality of talk, documents, and food practices Jillian R. Cavanaugh; 9. Essay: 'your mouth is your lorry!' How honk horns voice the acoustic materiality of reputation in Accra Steven Feld; 10. Comment: language, music, materiality (and immateriality) Paja Faudree; 11. Essay: transduction in religious discourse: vocalization and sound reproduction in Mauritian Muslim devotional practices Patrick Eisenlohr; Part III: Time, Place, Circulation: 12. Essay: making and marketing in the bilingual periphery: materialization as metacultural transformation Nikolas Coupland and Helen Kelly-Holmes; 13. Comment: can language be a commodity? Monica Heller; 14. Essay: word-things and thing-words: the transmodal production of privilege and status Crispin Thurlow and Adam Jaworski; 15. Essay: language and materiality in the re-naming of Indigenous North American languages and peoples Robert E. Moore; 16. Comment: history, artifacts, and the language of culture change in archaeology Mark Hauser; 17. Essay: the semiotic ecology of drinks and talk in Georgia Paul Manning; 18. Afterword: materiality and language, or material language? Dualisms and embodiments Judith T. Irvine
 

Contents

An Introduction
1
Materiality Its the Stuff
29
Fontroversy Or How to Care about the Shape of Language
63
The Branded Business of Competitive
87
Food Safety and the Mediality
105
How Honk Horns Voice
125
The Transmodal Production
185
2ad Crispins Bronze membership letter from British Airways
194
Pueblo
214
The Semiotic Ecology of Drinks and Talk in Georgia
226
Can Language Be a Commodity?
251
Why Bodies Matter
260
History Artifacts and the Language of Culture Change
270
Materiality and Language or Material
277
Index
295
Copyright

Language and Materiality in the Renaming of Indigenous
204

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About the author (2017)

Jillian R. Cavanaugh is the Leonard and Claire Tow Research Professor at Brooklyn College and Graduate Center at the City University of New York. She is author of Living Memory: The Social Aesthetics of Language in a Northern Italian Town (2009). Shalini Shankar is Professor of Anthropology and Asian American Studies at Northwestern University, Illinois. She is the author of Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers (2015) and Desi Land: Teen Culture, Class, and Success in Silicon Valley (2008).