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Remembering to Forget: The Historic Irresponsibility of U.S. Big Tobacco

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It was life in the notebooks […] Big, black notebooks. They were three-ring binders, and they looked innocent enough, but those books… it was our Bible […] They were real. Everything was scripted. The script was etched in stone (Veritas talking about the tobacco industry’s strategy, as cited in Kessler 2001, p. xi).

Abstract

Society increasingly demands corporations to be accountable for their past misbehaviours. Some corporations engage in forgetting work with the aim of avoiding responsibility for their wrongdoings. We argue that whenever social actors have their past actions called into question and engage in forgetting work, an ethics of remembering takes place. A collective project of social forgetting is contingent on the emergence of coordinated actions among players of an industry. Similarly, sustained efforts of forgetting work depend on the continuity of the project through various generations of employees, which presumes the existence of frameworks of remembering in place. We analysed this paradox through a historical case study of the U.S. tobacco industry. We conclude that forgetting work may be a double-edged sword. It might be beneficial in the short run, to the extent that corporations can successfully maintain the public ignorance about their deceitful pasts. In the long run, however, it creates additional layers of historical irresponsibility and may turn into a compounded liability in the event the memory of the collective strategy of social forgetting becomes public.

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  1. Augustana Campus, University of Alberta, Camrose, Canada

    Diego M. Coraiola

  2. Dhillon School of Business, University of Lethbridge, Calgary, AB, Canada

    Robbin Derry

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Coraiola, D.M., Derry, R. Remembering to Forget: The Historic Irresponsibility of U.S. Big Tobacco. J Bus Ethics 166, 233–252 (2020). https://doi.org/10.1007/s10551-019-04323-4

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