Elsevier

Cognition

Volume 178, September 2018, Pages 133-146
Cognition

Original Articles
Your visual system provides all the information you need to make moral judgments about generic visual events

https://doi.org/10.1016/j.cognition.2018.05.017Get rights and content

Abstract

To what extent are people's moral judgments susceptible to subtle factors of which they are unaware? Here we show that we can change people’s moral judgments outside of their awareness by subtly biasing perceived causality. Specifically, we used subtle visual manipulations to create visual illusions of causality in morally relevant scenarios, and this systematically changed people’s moral judgments. After demonstrating the basic effect using simple displays involving an ambiguous car collision that ends up injuring a person (E1), we show that the effect is sensitive on the millisecond timescale to manipulations of task-irrelevant factors that are known to affect perceived causality, including the duration (E2a) and asynchrony (E2b) of specific task-irrelevant contextual factors in the display. We then conceptually replicate the effect using a different paradigm (E3a), and also show that we can eliminate the effect by interfering with motion processing (E3b). Finally, we show that the effect generalizes across different kinds of moral judgments (E3c). Combined, these studies show that obligatory, abstract inferences made by the visual system influence moral judgments.

Introduction

We have less control of our moral judgments than we might think. Converging evidence shows that priming, highlighting, or framing one factor over another can influence moral judgments (Gu et al., 2013, Haidt et al., 1993, Petrinovich and O'Neill, 1996, Wheatley and Haidt, 2005). Furthermore, scientists have also exploited the dynamics of eye gaze while subjects are making a moral decision to bias subjects toward making one particular moral decision over another (Pärnamets et al., 2015).

Here we hypothesized that, in addition to being susceptible to such behavioral manipulations, moral judgments should also be susceptible to quirks of how the visual system automatically interprets the world. Specifically, we predicted and found that certain visual illusions, when present within a moral context, will distort the perception of causal relations in those moral contexts, leading people to make different moral judgments than they otherwise would. Furthermore, we used manipulations that had this effect without observers ever being aware that their moral judgments were being changed. This does not mean that moral judgments are not also influenced by non-visual factors (e.g., knowing that a person is a criminal). Yet insofar as our subtle, unrecognized visual manipulations changed moral judgments, this suggests that moral judgments about these visual scenes are based on causal information that is read out from the visual system.

In the introduction that follows, we explain why we have chosen to use visual illusions as well as what is known about visual illusions of causality per se. Next, we discuss how causal perception might be linked to cognitive processing, focusing on moral judgment as a case study.

Section snippets

Visual Illusions, and the distinction between perception and cognition

Visual illusions are perceived images or events that differ from objective reality. The best illusions exploit knowledge of how the visual system works in order to make people see features or events that are not an accurate reflection of the world, thereby illustrating the nature of the visual inferences that underlie perception.

By ‘visual illusion’ we will refer specifically to ‘toy’ displays that have been deliberately designed to demonstrate that the visual system has made an inference that

Experiment 1: illusory moral wrongs

Observers saw one of four visual events (presented between-subjects), all of which involved an interaction between a red and blue car, immediately followed by the blue car apparently driving into a man and knocking him over (see Fig. 1a–d). In the launching condition the red car stopped adjacent to the blue car just before the blue car moved (Fig. 1a). These kinds of temporally contingent events are overwhelmingly seen as causal, whereby the first object causes the movement of the second (

Results & discussion

Descriptions. We were curious whether people spontaneously described the interactions in causal terms when asked to explain their moral judgments. To this end, the first author and one hypothesis-blind coder coded the sentences. Both coders were condition-blind, and coded the sentences as causal whenever the language suggested that the red car caused the blue car to move. After checking that inter-coder reliability was high on the first 10 sentences, they coded the rest of the sentences.

Experiment 2: extinguishing the effect with millisecond manipulations of task-irrelevant factors

If, as these results suggest, this manipulation of moral judgments is due to the illusion of causality in these moral events, then moral judgments should also be more subtly affected by cues that are known to alter the strength of the causal illusion (Scholl & Nakayama, 2002), such as millisecond manipulations of the duration of the contextual events (Experiment 2a, Fig. 2) and their timing relative to the main event (Experiment 2b, Fig. 3).

Experiment 3: conceptual replication with a subtler manipulation

So far, we have operated under the assumption that observers were unaware of the manipulations in Experiment 2, for a couple of reasons: these manipulations consisted of subtle, task-irrelevant events; each observer only saw the display once; and the different manipulations were tested between-subjects. Furthermore, after each participant gave their blame ratings in Experiments 1–2, we asked them to explain why they made their particular moral blame judgments (Please describe why you gave the

General discussion

How does causal perception interface with the rest of cognition? Here we isolated the effect of causal perception on moral judgment, finding that task-irrelevant manipulations known to alter causal perception also change people’s moral judgments (Experiment 1). Furthermore, observers’ explanations for their moral judgments suggest that they were unaware that these manipulations induced illusory causal impressions of the main events, suggesting that their moral judgments relied on mandatory,

Conclusion

We find that moral judgments can be determined by causal illusions embedded in visual stimuli depicting morally relevant interactions. To our knowledge, these studies provide the first demonstration that causal perception drives moral judgment, leaving a number of implications for current models of moral cognition, AI approaches to social psychology, and the use of visual evidence in any moral domain. This is not to say that the current effects were not mediated by explicit inferences, nor that

Acknowledgments

We thank Steven Pinker, Patrick Cavanagh, Roger Strong, Bria Long, and Johan Wagemans for helpful comments, and Patcharaporn Thammathorn for coding the sentences.

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