Between logos and icons: Notes towards a transfigurative culture
This article will investigate the paradoxical relation between iconic logos, such as the Nike logo, and architectural icons, such as the Sydney Opera House. Both logos and icons are immediately recognizable worldwide. Yet they function in seemingly radically different ways logos as
signifiers of a single company: icons as signifiers that always represent something different from exactly what they are. How can these two different ways of signification produce the same result of instant recognition?
Keywords: Culture; Icons; Logos; Nike; Paradox; Signification; Sydney Opera House
Document Type: Research Article
Affiliations: University of Western Sydney.
Publication date: 01 November 2009
- Empedocles aims to provide a publication and discussion platform for those working at the interface of philosophy and the study of communication, in all its aspects. This Journal is published in cooperation with the Section for the Philosophy of Communication of ECREA, the European Communication Reserach and Education Association.
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