Skip to main content
Log in

A Balanced Concept of the Firm and the Measurement of Its Long-term Planning and Performance

  • Published:
Journal of Business Ethics Aims and scope Submit manuscript

Abstract

This paper offers a new concept of the firm that aims at balancing the corporate economic, social, and environmental responsibilities and goes beyond the stakeholder approach. It intends to provide a conceptual and operationalizable basis to fairly assess corporate conduct from both inside and outside the companies. To a large extent these different responsibilities may overlap and reinforce each other. However, if they conflict, they should be clearly evaluated for their own sake and in terms of wealth creation. Only then can a balanced approach be realized. Section 1 briefly discusses some general aspects of the relationship between concepts and measurement. In Section 2, a concept of the firm is developed that is based on the notion of responsibility and balances economic, social and environmental responsibilities. According to these concepts, different ways of measuring corporate planning and performance are examined in Section 3, followed up by a summary and conclusions.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

References

  • Ciba: 1993, Corporate Environmental Report 1992 (Ciba, Basel).

    Google Scholar 

  • Ciba: 1994a, Corporate Environmental Report 1993 (Ciba, Basel).

    Google Scholar 

  • Ciba: 1994b, Berichte zur gesellschaftlichen Verantwortung: Arbeit bei Ciba - Frauen bei Ciba (Ciba, Basel).

    Google Scholar 

  • Ciba: 1995, Corporate Environmental Report 1994 (Ciba, Basel).

    Google Scholar 

  • Clarkson, M. B. E.: 1995, ‘A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance’, The Academy of Management Review 20, 92–117.

    Google Scholar 

  • De George, R. T.: 1993, Competing with Integrity in International Business (Oxford University Press, New York).

    Google Scholar 

  • Donaldson, G.: 1984, Managing Corporate Wealth: The Operation of a Comprehensive Financial Goals System (Praeger, New York).

    Google Scholar 

  • Donaldson, T. and L. E. Preston: 1995, ‘The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications’, The Academy of Management Review 20, 65–91.

    Google Scholar 

  • Enderle, G.: 1991, ‘Business Ethics and Market Failure’, in B. Harvey, H. van Luijk, G. Corbetta, (eds.), Market Morality and Company Size (Kluwer Academic Publishers, Dordrecht/Boston/London), pp. 67–85.

    Google Scholar 

  • Enderle, G.: 1993, ‘What is Business Ethics?’ in T. W. Dunfee and Y. Nagayasu (eds.), Business Ethics: Japan and the Global Economy (Kluwer Academic Publishers, Dordrecht/Boston/London), pp. 133–150.

    Google Scholar 

  • Enderle, G.: 1993a, ‘Verteilung’, in G. Enderle, K. Homann, M. Honecker, W. Kerber, H. Steinmann (Hg.), Lexikon der Wirtschaftsethik (Herder, Freiburg), pp. 1227–1236.

    Google Scholar 

  • Enderle, G.: 1995, ‘What Is “International”? - A Typology of International Spheres and Its Relevance for Business Ethics’, Manuscript.

  • Enderle, G.: 1996, ‘A Comparison of Business Ethics in North America and Continental Europe’, Business Ethics - A European Review 5(1), 33–46.

    Google Scholar 

  • Enderle, G.: 1996a, ‘Towards Business Ethics as an Academic Discipline’, Business Ethics Quarterly 6(1) ( January), 43–65.

    Google Scholar 

  • Fischer, J. M. (ed.): 1986, Moral Responsibility (Cornell University Press, Ithaca, NY).

    Google Scholar 

  • Goodpaster, K. E.: 1992, ‘Business Ethics’, in L. C. Becker (ed.) and C. B. Becker (ntassociate ed.), Encyclopedia of Ethics (Garland, New York), pp. 111–115.

    Google Scholar 

  • Kaplan, R. S. and D. P. Norton: 1992, ‘The Balanced Scorecard - Measures that Drive Performance’, Harvard Business Review 69(1), 71–79.

    Google Scholar 

  • Kaplan, R. S. and D. P. Norton: 1993, ‘Putting the Balanced Scorecard to Work’, Harvard Business Review 71(5), 134–147.

    Google Scholar 

  • Näsi, J. (ed.): 1995, Understanding Stakeholder Thinking (LSR-Publications, Helsinki).

    Google Scholar 

  • Nunner-Winkler, G.: 1993, ‘Verantwortung’, in G. Enderle, K. Homann, M. Honecker, W. Kerber, H. Steinmann, (Hg.), Lexikon der Wirtschaftsethik. (Herder, Freiburg), pp. 1186–1192.

    Google Scholar 

  • Principles for Business: 1994, The Hague, The Netherlands: Caux Round Table Secretariat.

  • Rendtorff, T.: 1993, ‘Vom ethischen Sinn der Verantwortung’, in A. Hertz, W. Korff, T. Rendtorff, H. Ringeling, (Hg.), Handbuch der christlichen Ethik. Aktualisierte Neuausgabe (Herder, Freiburg), pp. 117–129.

    Google Scholar 

  • Sen, A.: 1987, On Ethics and Economics (Blackwell, Oxford).

    Google Scholar 

  • Tavis, L. A.: forthcoming, Power and Responsibility. Multinational Managers and Developing Country Concerns (University of Notre Dame Press, Notre Dame, Indiana).

  • Tavis, L. A. and R. L. Crum: 1984, ‘Performance-Based Strategies for MNC Portfolio Balancing’, Columbia Journal of World Business 19(2), 2–6.

    Google Scholar 

  • World Commission on Environment and Development: 1987, Our Common Future (Oxford University Press, New York).

    Google Scholar 

  • Zimmerman, M. J.: 1992, ‘Responsibility’, in L. C. Becker (ed.) and C. B. Becker (ntassociated ed.), Encyclopedia of Ethics (Garland, New York), pp. 1089–1095.

    Google Scholar 

Download references

Authors

Rights and permissions

Reprints and permissions

About this article

Cite this article

Enderle, G., Tavis, L.A. A Balanced Concept of the Firm and the Measurement of Its Long-term Planning and Performance. Journal of Business Ethics 17, 1129–1144 (1998). https://doi.org/10.1023/A:1005746212024

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1023/A:1005746212024

Keywords

Navigation