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Distributing attention across multiple social worlds

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Abstract

Being a member of both local and global teams requires constant distribution and re-distribution of attention, engagement, and intensive communication over synchronous and asynchronous channels with remote and local partners. We explore in this paper the increasing number of social worlds such participants distribute their attention to, how this affects their level of engagement and attention, and how the workspace, collaboration technologies, and interaction modes afford and constrain the communicative events. The use of information and collaboration technologies (ICT) shapes and reshapes work spaces, processes, and social interactions among team members, and team members reshape ICT and the way it is used. We use as a testbed the AEC Global Teamwork course established at Stanford in 1993 in collaboration with universities worldwide and provide examples from two sites—Stanford PBL Lab, California USA and Chalmers University, Goteborg Sweden. We used temporal analysis and qualitative methods of inquiry in order to study participants’ attention, how they used the site and the means, i.e., their social and material resources, to accomplish their interaction needs, and how they engaged throughout project reviews.

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Acknowledgments

This study was partially funded by the Wallenberg Global Learning Network. Dr. Fruchter would like to thank all the past and present partner universities and corporations, AEC course alumni, and most importantly all the AEC student generations.

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Correspondence to Renate Fruchter.

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Fruchter, R., Ponti, M. Distributing attention across multiple social worlds. AI & Soc 25, 169–181 (2010). https://doi.org/10.1007/s00146-009-0251-0

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