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A Preliminary Investigation into the Role of Positive Psychology in Consumer Sensitivity to Corporate Social Performance

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Abstract

Research on positive psychology demonstrates that specific individual dispositions are associated with more desirable outcomes. The relationship of positive psychological constructs, however, has not been applied to the areas of business ethics and social responsibility. Using four constructs in two independent studies (hope and gratitude in Study 1, spirituality and generativity in Study 2), the relationship of these constructs to sensitivity to corporate social performance (CSCSP) were assessed. Results indicate that all four constructs significantly predicted CSCSP, though only hope and gratitude interacted to impact CSCSP. Discussion focuses upon these findings, limitations of the study, and future avenues for research.

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Authors and Affiliations

  1. Professor of Human Resource Management at the Fox School of Business, Fox School of Business Administration and Management, Temple University, 1810 N. 13th st., Philadelphia, PA, 19122, U.S.A

    Robert A. Giacalone

  2. Professor of Management and International Business, Graduate School of Business Administration, Florida International University, Miami

    Karen Paul

  3. Women s Hospital Distinguished Professor of Healthcare Management, Public Administration Institute, E.J. Ourso College of Business Administration, Louisiana State University, Baton Rouge, LA, 70803, U.S.A

    Carole L. Jurkiewicz

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  1. Robert A. Giacalone
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  2. Karen Paul
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  3. Carole L. Jurkiewicz
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Correspondence to Robert A. Giacalone.

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Giacalone, R.A., Paul, K. & Jurkiewicz, C.L. A Preliminary Investigation into the Role of Positive Psychology in Consumer Sensitivity to Corporate Social Performance. J Bus Ethics 58, 295–305 (2005). https://doi.org/10.1007/s10551-004-5970-z

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