Proceedings of the International Association for Business and Society

Volume 6, 1995

Proceedings of the Sixth Annual Meeting

Shifting Environmental Management Paradigms in Business Enterprises
Understanding Firms' Institutional Context and Internal Entities

The present study examines environmental management paradigm shifts in two organizations, a packaging company and a printing paper firm which both belong to a Finnish paper corporation United Paper Mills. It looks at how new rules for social construction of business - natural environment relationship evolve in a business enterprise when its institutional context changes. The paper provides indications of how institutional context maybe intertwined with organizations' environmental management paradigm shift.