Green Logic: Ecopreneurship, Theory, and Ethics* Provides examples of green business, including Ben and Jerry’s, The Body Shop, and the Honey Bee Network * Examines how "Green Logic" works, how it differs from other logic, and how green thinking can create environmentally responsible businesses Isaak’s concise book emphasizes key questions regarding sustainability and entrepreneurship in terms of motivation, government intervention, and ethics. Asking, "What does it take to motivate entrepreneurs to design and start up green business?" advances the debate on private and public environmental responsibility. |
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ADtranz American Anita Roddick become behavior Ben and Jerry's Body Shop certified Chapter collective learning competitive costs create creative culture deep ecology earth ecological economic growth ecopreneurs ecopreneurship effect EMAS enforce entrepreneur entrepreneurship envi environment environmental management environmental regulations environmentally oriented Euro European example existing firms flowscape Free-market environmentalism free-rider freedom German GETRAG global grandchildren green design green economic green logic green-green businesses human ideal incentives individual industry innovation integrity Isaak Jerry's job creation long-term maintenance base ment motivation natural nesses nomic non-human one's organization perceptions political pollution preneur rainforests recycling reduce risk risk-taking ronmental sake schemata Scott Bader Scott Bader Commonwealth short-term social capital social ethics social market economy social responsibility society speciesism Spinnrad start-ups strategy sustainable tainable targeted tion tive trend utopia win-win Win-win strategies