Document Type
Article
Language
eng
Publication Date
2-2013
Publisher
Springer
Source Publication
Journal of Business Ethics
Source ISSN
0167-4544
Abstract
In an effort to assess the latest thinking in the Roman Catholic Church on economic matters, we examine the newest encyclical by Pope Benedict XVI, Caritas in Veritate (Charity in Truth) for guidance concerning marketing and business strategy. Core ethical values, consistent with historical Catholic Social Teachings (CST), are retained. However, some important nuances are added to previous treatments, and, reflecting the mind of the current Pontiff, certain points of emphasis are shifted to account for recent global developments. Key areas of consistency and differences (as we perceive them) are spelled out along with some brief commentary on the evolution of the CST position on matters of importance to business decision makers. We close our analysis with a brief discussion of how the lessons of the encyclical can be applied to selected marketing problems embedded with ethical issues, including some criteria for evaluating marketing programs. Finally, we note some editorial commentary published in the wake of the letter’s release along with our own summation.
Recommended Citation
Klein, Thomas A. and Laczniak, Gene R., "Implications of Caritas in Veritate for Marketing and Business Ethics" (2013). Marketing Faculty Research and Publications. 191.
https://epublications.marquette.edu/market_fac/191
Comments
Accepted version. Journal of Business Ethics, Vol. 112, No. 4 (February 2013): 641-651. DOI. © 2012 Springer Science+Business Media Dordrecht. Used with permission.
Shareable Link. Provided by the Springer Nature SharedIt content-sharing initiative.