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The “hearts-and-minds frame”: Not all i-frame interventions are ineffective, but education-based interventions can be particularly bad

Published online by Cambridge University Press:  30 August 2023

Ariella S. Kristal Open the ORCID record for Ariella S. Kristal [Opens in a new window]  and
Shai Davidai Open the ORCID record for Shai Davidai [Opens in a new window]
Ariella S. Kristal
Affiliation:
Management Division, Columbia Business School, New York, NY, USA ask2304@columbia.edu; www.ariellakristal.com sd3311@columbia.edu; www.shaidavidai.com
Shai Davidai
Affiliation:
Management Division, Columbia Business School, New York, NY, USA ask2304@columbia.edu; www.ariellakristal.com sd3311@columbia.edu; www.shaidavidai.com
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Abstract

Pitting i-frame policies against s-frame policies inadvertently propagates a false dichotomy that fails to distinguish between effective i-frame policies that directly change behaviors and ineffective education-based i-frame policies that try to change people's hearts and minds. We argue that people's fixation on changing hearts and minds may be an obstacle for behavioral science in policy.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 46 , 2023 , e166
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Copyright
Copyright © The Author(s), 2023. Published by Cambridge University Press

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