Application of technology for the design of transmedia projects in college

Case study: It ends with us

Authors

  • Eva Patricia Fernández Manzano Universidad Camilo José Cela

DOI:

https://doi.org/10.37467/revhuman.v11.4084

Keywords:

Transmedia, Technology, Motivation, Interactivity, Transfer, Audience, Creation

Abstract

The term transmedia coined by Jenkins (2003) refers to those stories that expand their stories through different distribution channels. This way of building narrative stories becomes extremely interesting and natural for the Alpha and Zeta generation. Given this scenario, the university subject Creation of transmedia stories is presented as an opportunity for students to explore the possibilities of transmedia and apply it specifically to a cultural product. This article will analyze a cultural case study.

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Published

2022-12-19

How to Cite

Fernández Manzano, E. P. (2022). Application of technology for the design of transmedia projects in college: Case study: It ends with us. HUMAN REVIEW. International Humanities Review / Revista Internacional De Humanidades, 13(6), 1–10. https://doi.org/10.37467/revhuman.v11.4084