Hostname: page-component-8448b6f56d-wq2xx Total loading time: 0 Render date: 2024-04-23T12:46:48.844Z Has data issue: false hasContentIssue false

Culture and individual differences

Published online by Cambridge University Press:  22 December 2005

Arthur B. Markman*
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Serge Blok*
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
John Dennis*
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Micah Goldwater*
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Kyungil Kim*
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Jeff Laux*
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Lisa Narvaez*
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Eric Taylor*
Affiliation:
Department of Psychology, University of Illinois, Champaign, IL61820

Abstract

Tests of economic theory often focus on choice outcomes and find significant individual differences in these outcomes. This variability may mask universal psychological processes that lead to different choices because of differences across cultures in the information people have available when making decisions. On this view, decision making research within and across cultures must focus on the processes underlying choice.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2005

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)