Abstract
The paper aims to show how argumentative uses of cultural keywords can help to recover shared values and beliefs of a certain community. To follow the path from text to culture, a specific corpus will be collected to verify if interactivity can be considered a cultural keyword and to find out cultural values it evokes. Also, the analysis of argumentative moves will reveal the basis on which the discourse on the investigated keyword is founded. The proposed methodology is supposed to shed light on the relation between text and culture by helping to reconstruct, to some extent, the cultural common ground of a given community in regard to a certain keyword.
About the author
Márcio Wariss Monteiro (b. 1972) is a teacher for the Federal Institute for Education, Science and Technology of Pará 〈marcio.wariss@ifpa.edu.br〉. His research interests include cultural keywords, argumentation, digital media, and interactivity. His publications include “Cultural keywords in arguments: The case of interactivity” (2009) and “Palavraschave e argumentação: Uma análise de valores culturais no discurso sobre interatividade” (2012).
©2014 by Walter de Gruyter Berlin/Boston
