Skip to main content
Log in

Developing a Normatively Grounded Research Agenda for Fair Trade: Examining the Case of Canada

  • Published:
Journal of Business Ethics Aims and scope Submit manuscript

Abstract

This paper examines two issues related to research of certified fair trade goods. The first is the question of how agendas for fair trade research should be developed. The second issue is the existence of major gaps in the fair trade literature, including the study of the particular features of fair trade practice in individual northern countries. In taking up the first of these issues, the paper proposes that normative analysis should provide the basis for developing research agendas. Such an approach is important to ensure that the necessary types of questions to make normative judgments and policy decisions are posed and that biases that tend to favor mainstreaming practices in the generation of knowledge are minimized. The paper addresses the second research issue by examining the development of research agendas at the level of individual countries, using Canada as a case.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

Abbreviations

ATO:

Alternative Trade Organization

CCFT:

Canadian Coalition for Fair Trade

ED:

Endogenous development

FLO:

Fair labeling organization

FLO-I:

Fair Labeling Organizations International

FF:

Fairtrade Foundation

FT:

(Certified) fair trade

NGO:

Non-governmental organization

RIPESS:

International Network for the Promotion of the Social Solidarity Economy

SE:

Social economy

SR:

Socially responsible

TFC:

TransFair Canada

TFI:

TransFair International

TFUSA:

TransFair USA

WFTO:

World Fair Trade Organization

References

  • Amin, Ash. 1999. “The Emilian model: Institutional challenges” European Planning Studies 7(4), 389 – 405.

    Google Scholar 

  • Arnot,C., P. Boxall and S.B. Cash.: 2006, “Do Ethical Consumers Care About Price? A Revealed Preference Analysis of Fair Trade Coffee Purchases”, Canadian Journal of Agricultural Economics 54, 555–565.

    Article  Google Scholar 

  • Ascoly, N. and I. Seldenrust: 2003, Considering Complaint Mechanisms: An Important Tool for Code Monitoring and Verification (SOMO, Amsterdam).

  • Atack, I.:, 1999, “Four Criteria of Development NGO Legitimacy”, World Development 27 (5), 855-864.

    Article  Google Scholar 

  • Bacon, C. (2010), “Who decides what is fair in fair trade? The agri-environmental governance of standards, access, and price”, Journal of Peasant Studies 37(1), 111-147.

    Article  Google Scholar 

  • Bagchi, A.: 1998, “Local and Global Monopolies and the Prospects for Global Democracy” in D. Nayyar (ed), Economics as Ideology and Experience: Essays in Honour of Ashok Mitra (Frank Cass Publishers London), pp. 96-124.

    Google Scholar 

  • Becchetti, L. and M. Costantino: 2010, ‘Fair Trade in Italy: Too Much “Movement” in the Shop?’, Journal of Business Ethics, doi:10.1007/s10551-010-0578-y

  • Communication Services Manitoba: 2009, ‘Cooperatives: A Survey of Manitobans’, http://www.manitoba.coop/uploads/File/Manitoba%20Public%20Survey%20About%20Co-operatives.pdf.

  • Cunningham, F.: 2002, Theories of Democracy: A Critical Introduction (Routledge, NY).

    Google Scholar 

  • Davies, I.: 2009, “Alliances and Networks: Creating Success in the UK Fair Trade Market”, Journal of Business Ethics 86 (Supplement 1), 109-126.

    Article  Google Scholar 

  • Defourny, J. and P. Develtere.: 1999, “The Social Economy: The World-wide making of the Third Sector”, in J. Defourny, P. Develtere and B. Fonteneau (eds.), L’économie sociale au Nord et au Sud (De Boeck, Brussels).

    Google Scholar 

  • Dingwerth, K. (2008), “North–South Parity in Global Governance: The Affirmative Procedures of the Forest Stewradship Council”, Global Governance 14, 53-71.

    Google Scholar 

  • Doherty, B. and S. Tranchall: 2007, “‘Radical Mainstreaming’ of Fair Trade: The Case of the Day Chocolate Company”, Equal Opportunities International 26 (7), 693-711.

    Article  Google Scholar 

  • Favreau, L.: 2003, Commerce equitable, économie sociale et mondialisation. Cahiers de la CRDC, Série Conférence no. 9, 19 pp.

  • Favreau, L. (2008), Coopération nord-sud et développement. Le défi de la réciprocité (Presses de l’Université du Québec and Karthala, St. Foy, Québec and Paris).

    Google Scholar 

  • FF.: 2010a, ‘Who we are’, http://www.fairtrade.org.uk/what_is_fairtrade/fairtrade_foundation.aspx. Accessed 28 Jan 2010.

  • FF: 2010b, ‘Fairtrade Foundation Board Members’, http://www.fairtrade.org.uk/what_is_fairtrade/fairtrade_foundation.aspx. Accessed 28 Jan 2010.

  • Fridell, G.: 2007, Fair Trade: The Prospects and Pitfalls of Market-Driven Social Justice (University of Toronto Press, Toronto).

    Google Scholar 

  • Fridell, G.: 2009, “The Co-operative and the Corporation: Competing Visions of the Future of Fair Trade”, Journal of Business Ethics 86 (Supplement 1), 81-95.

    Article  Google Scholar 

  • Frundt, H.: 2009, Fair Bananas : farmers, workers and consumers strive to change an industry (University of Arizona Press, Tuscon, AZ).

    Google Scholar 

  • Habermas, J.: 1990, Moral Consciousness and Communicative Action (Polity Press, Cambridge).

    Google Scholar 

  • Habermas, J.: 1996, Between Facts and Norms: Contributions to a Discourse Theory of Law and Democracy, trans. William Rehg (MIT Press, Cambridge, MA).

  • Hira, A., and J. Ferrie.: 2006, “Fair Trade: Three Key Challenges for Reaching the Mainstream”, Journal of Business Ethics 63, 107–118.

    Article  Google Scholar 

  • Hira, A. and T. Parfitt: 2004, Development Projects for a New Millenium (Praeger, Westport)

  • Hudson, A.: 2001, “NGOs’transnational advocaty networks: from ‘legitimacy’ to ‘political responsibility’?” Global Networks 1(4) 331-352.

    Article  Google Scholar 

  • Huybrechts, B. and J. Defourny. (2008), “Are Fair Trade Organizations necessarily Social Enterprises”, Social Enterprise Journal 4 (3), 186-201.

    Article  Google Scholar 

  • Jaffee, D.: 2007, Brewing Justice; Fair Trade Coffee, Sustainability, and Survival (University of California Press, Berkley).

    Google Scholar 

  • Jaffee, D.: 2010, ‘Fair Trade Standards, Corporate Participation, and Social Movement Responses in the United States’, Journal of Business Ethics,. doi:10.1007/s10551-010-0583-10

  • Krier, J.M. (2008), Fair Trade 2007: new facts and figures from an ongoing success story (Dutch Association of World Shops, Culemborg).

    Google Scholar 

  • Lemay, J-F. : 2004, “Les avancée du commerce equitable au Québec”, in L. Favreau, G. Larose and A. Salam Fall (eds), Altermondialisation, économie et coopération internationale, (Presses de l’Université du Québec and Karthala, St. Foy, Québec and Paris), pp. 65-75.

    Google Scholar 

  • MacPherson, I.: 2009. A Century of Co-operation (Canadian Co-operative Association, Ottawa).

    Google Scholar 

  • McGrew, T.: 2004, ‘Transnational Democracy: Theory and Prospects’, Key-Note Paper Presented at the International Workshop ‘Democracy and Globalization’, Gl. Vrå Castle, Denmark, 4–5 May (Center for Globalisation, Europeanisation and Democracy, Aalborg University).

  • McMurtry, J.J.: 2009, “Ethical Value-Added: Fair Trade and the Case of Café Femenino”, Journal of Business Ethics 86 (Supplement 1), 27-49.

    Article  Google Scholar 

  • Mendell, M.: 2002, “The Social Economy in Quebec: Discourses and Strategy”, in A.B. Bakan and E. Macdonald (eds.). Critical Political Studies: Debates and Dialogues from the Left. (McGill-Queen’s University Press, Montreal).

    Google Scholar 

  • Moore, G.: 2004, “The Fair Trade Movement: Parameters, Issues and Future Research”, Journal of Business Ethics 53, 73-86.

    Article  Google Scholar 

  • Mukherjee Reed, A. and D. Reed.: 2009a, “Fair Trade and Development: What are the Implications of Mainstreaming”, Universitas Forum 1(2), 1-8.

    Google Scholar 

  • Mukherjee Reed, A. and D. Reed.: 2009b, “Partnerships for Development: Four Models of Business Involvement”, Journal of Business Ethics. 90(1), May, 3-37.

    Article  Google Scholar 

  • Murray, D. and L Raynolds.: 2000, “Alternative trade in bananas: Obstacles and opportunities for progressive social change in the global economy”, Agriculture and Human Values 17: 65–74.

    Article  Google Scholar 

  • Navarro-Flores, O.: 2009, Le partenariat en coopération international: Paradoxe ou compromis? (Presses de l’Université du Québec and Karthala, St. Foy, Québec and Paris).

    Google Scholar 

  • O’Rourke, D.: 2006, ‘Multi-Stakeholder Regulation: Privatizing or Socializing Global Labor Standards?’, World Development 34(5), 899–918

    Google Scholar 

  • Ray, C.: 1999, “Towards a Meta-Framework of Endogenous Development: Repertoires, Paths, Democracy and Rights”, Sociologia Ruralis 39(4), 521-537.

    Article  Google Scholar 

  • Raynolds, L.T.: 2009, “Mainstreaming Fair Trade Coffee: From Partnership to Traceability”, World Development. 37(6), June, 1083-1093

    Article  Google Scholar 

  • Raynolds, L.T. and D.L. Murray: 2007, “Fair Trade: Contemporary Challenges and Future Prospect”, in L.T. Raynolds, D. Murray and J. Wilkinson (eds.), Fair Trade: The Challenges of Transforming Globalization (Routledge, London and New York), pp. 223-234.

    Google Scholar 

  • Reed, D.: 1999, “Three Realms of Corporate Responsibility: Distinguishing Legitimacy, Morality and Ethics”, Journal of Business Ethics 21(3), 23-35.

    Article  Google Scholar 

  • Reed, D.: 2009, “What do Corporations have to do with Fair Trade: Positive and Normative Analysis from a Value Chain Perspective”, Journal of Business Ethics 86 (Supplement 1), 3-26.

    Google Scholar 

  • Renard, M.-C. (2005), “Quality Certification, Regulation and Power in Fair Trade”, Journal of Rural Studies 21, 419-431.

    Article  Google Scholar 

  • Renard, M.-C.: 2010, ‘In the Name of Conservation: CAFE Practices and Fair Trade in Mexico’, Journal of Business Ethics, doi:10.1007/s10551-010-0584-0

  • Renard, M.-C. and V. Pérez-Grovas: 2007, “Fair Trade Coffee in Mexico: At the Center of the Debates”, in L.T. Raynolds, D. Murray, and J. Wilkinson (eds.), Fair Trade: The Challenges of Transforming Globalization (Routledge, London and New York), pp. 138-156.

    Google Scholar 

  • Robinson, P.K.: 2009, “Responsible Retailing: Regulating Fair and Ethical Trade”, Journal of International Development 21, 1015–1026.

    Article  Google Scholar 

  • Sampson, S.: 2009, ‘Dark, Rich and Good for Farmers Dairy Milk Bar Earns Fair Trade Certification’, The Toronto Star, http://www.thestar.com/article/686349. Accessed 28 Jan 2010

  • Shreck, A (2005) “‘Resistance, Redistribution and Power in the Fair Trade Banana Initiative”, Agriculture and Human Values 22, 17-29.

    Article  Google Scholar 

  • Smith, S.: 2010, ‘For Love or Money? Fairtrade Business Models in the UK Supermarket Sector’, Journal of Business Ethics, doi:10.1007/s10551-010-0582-2

  • Striffler, S. and M. Moberg (eds).: 2003, Banana wars: power, production, and history in the Americas (Duke University Press, Durham, NC).

    Google Scholar 

  • Tallontire, A.: 2009, “Top Heavy? Governance Issues and Policy Decisions for the Fair Trade Movement”, Journal of International Development 21, 1004–1014.

    Article  Google Scholar 

  • Thomson, B.: 1995, ‘A History of Fair Trade Labels’, unpublished paper, http://ca.geocities.com/bthomson100/label_history.html.

  • Thomson, B.: 1999. “Lessons for fair trade”, Small Enterprise Development, 10(4), 56-60.

    Article  Google Scholar 

  • TransFair Canada: 2005, 2004-2005 Annual Report (TransFair Canada, Ottawa).

  • TransFair Canada: 2008, TransFair CanadaAnnual Report 2007-2008 (TransFair Canada, Ottawa).

  • TransFair Canada: 2010, ‘Understanding the Registered Company Listing’, http://transfair.ca/en/content/understanding-registered-company-listing. Accessed 28 Jan 2010.

  • van den Berghe, F.: 2006, Good Coffee, Bad Governance? The Legitimacy of FLO, Center for Human Rights and Global Justice Working Paper Series, No. 12 (NYU School of Law, New York).

  • VanderHoff Boersma, F.: 2009, “The Urgency and the Necessity of a Different Type of Market: The Persective of Producers Organized within the Fair Trade Market”, Journal of Business Ethics 86 (Supplement 1), 51-61.

    Article  Google Scholar 

  • Wilkinson, J., and G. Mascarenhas.: 2007a, “Southern Social Movements and Fair Trade” in L.T. Raynolds, D. Murray, and J. Wilkinson (eds.), Fair Trade: The Challenges of Transforming Globalization (Routledge, London and New York), pp. 125-137.

    Google Scholar 

  • Wilkinson, J., and G. Mascarenhas.: 2007b, “The making of the Fair Trade movement in the South: the Brazilian Case” in L.T. Raynolds, D. Murray, and J. Wilkinson (eds.), Fair Trade: The Challenges of Transforming Globalization (Routledge, London and New York), pp. 157-179.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Darryl Reed.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Reed, D., Thomson, B., Hussey, I. et al. Developing a Normatively Grounded Research Agenda for Fair Trade: Examining the Case of Canada. J Bus Ethics 92 (Suppl 2), 151–179 (2010). https://doi.org/10.1007/s10551-010-0575-1

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10551-010-0575-1

Keywords

Navigation