Proceedings of the International Association for Business and Society

Volume 6, 1995

Proceedings of the Sixth Annual Meeting

Terri L. Rittenburg, Robert E. Jones, Kathleen M. Jones
Pages 261-272

Pricing and International Business Ethics: Perceptions of Executives in Spain and the U.S.

This paper explores differences between executives in the U.S. and Spain in their perceptions of ethical issues in pricing, specifically comparing a domestic firm's actions affecting a foreign market versus a foreign firm's actions affecting the domestic market. Reidenbach and Robin's (1988) multidimensional ethics scale (MES) was employed to measure responses to the pricing scenarios. While Spanish and American executives differed somewhat in their responses to the two scenarios, they did not rate the foreign firm's actions as more unethical than the domestic firm's actions as predicted.